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From Aurapedia, The Finance Encyclopedia


Africa is a continent of incredible diversity, pulsating with a rich tapestry of cultures, landscapes, and histories. Its sheer size and multifaceted nature make it an awe-inspiring mosaic, spanning deserts, savannas, rainforests, and vibrant cities. Home to over 1.4 billion people, Africa's demographic landscape is as varied as its terrain. Its population, with a median age of around 19.7, is notably youthful compared to other continents, reflecting a dynamic energy and potential for growth. This youthfulness, while promising, also presents unique challenges and opportunities for development.

Natural resources abound across Africa, from precious minerals to fertile lands, diverse flora, and fauna. However, despite this wealth of resources, the continent faces economic disparities. Factors like historical colonialism, the legacies of the Cold War, neocolonialism, and internal challenges such as corruption have contributed to economic disparities, leaving parts of Africa struggling with poverty and underdevelopment. Yet, there's an undeniable sense of resilience and progress. Recent years have witnessed pockets of economic growth and technological advancement. African countries are increasingly becoming hubs for innovation, entrepreneurship, and technological leaps, contributing significantly to the global economy. Culturally, Africa is a treasure trove. Its multitude of languages, traditions, music, art, and cuisine reflect the continent's vibrant spirit and heritage. From the Maasai in East Africa to the Yoruba in West Africa, the diversity of ethnic groups enriches the continent's social fabric.

The wildlife of Africa is legendary. Its savannas host iconic species like elephants, lions, giraffes, and rhinoceroses. Meanwhile, its rainforests are teeming with an astonishing array of flora and fauna, some found nowhere else on Earth. Conservation efforts are increasingly vital to protect these invaluable ecosystems and their inhabitants. Politically, Africa's journey has been complex. While some nations have embraced democracy and stability, others grapple with political instability and conflicts. Efforts toward good governance, democracy, and peace remain ongoing struggles in various regions.

Despite its challenges, Africa's potential is undeniable. Its youthful population, coupled with ongoing economic advancements, positions the continent as a pivotal player in the global economy and a beacon of hope for future progress and innovation. As the world navigates the 21st century, Africa's journey towards development and prosperity continues to captivate and inspire.


Africa's geographic expanse is captivating, bordered by the Mediterranean Sea to the north, the Red Sea and the Indian Ocean to the northeast and southeast respectively, and the Atlantic Ocean gracing its western shores. This diverse continent encompasses not only the mainland but also Madagascar and several archipelagos scattered across its waters.

Comprising 54 recognized sovereign states, Africa stands as a testament to diversity, boasting a plethora of cultures, languages, and traditions. Additionally, it includes territories, cities, and islands that are part of non-African states, as well as a couple of de facto independent states with limited international recognition.

Algeria holds the title of Africa's largest country in terms of land area, featuring an expansive and varied landscape that ranges from the Sahara Desert to coastal plains and mountainous regions. On the other hand, Nigeria reigns as the continent's most populous nation, bustling with a dynamic and diverse populace representing various ethnicities and cultures.


Country.            :        Africa

Company                  Aura 

President           :         Adam Bengamin

Vice President.   :        Hany Saad (Global)

Vice President (Wealth) : Alex Hartford

Vice President (Asset ) : Chelsea Hartford

Managing DIrector (MEA ) :Kaan Eroz

Email       :

Website    : 

Nigeria Financial Act

The Nigeria Finance Act 2021 was passed by the National Assembly and signed into law by  President Muhammadu Buhari on 31 December 2021. The Nigeria Finance Act 2021 which comes into effect from 1 January 2022 compliments the 2022 Federal Government’s Budget of Economic Growth and Sustainability.​ The Nigeria Finance Act 2021 continues the tax reform measures introduced by previous Finance Acts, and indicates the government’s drive to increase tax revenue to continue to meet rising recurrent, capital and debt obligations. 

Aura Solution Company Limited's Historic $1 Trillion Clean Energy Investment: Paving the Way for a Green Africa

In a groundbreaking announcement, Aura Solution Company Limited, a global leader in sustainable finance and investments, has committed to a historic investment of $1 trillion USD in clean energy projects across Africa in the year 2024. This landmark investment not only signifies a significant step towards addressing the continent's energy challenges but also underscores Aura Solution's unwavering dedication to fostering a sustainable and green future for Africa.

The Urgent Need for Clean Energy in Africa

Africa, with its vast untapped renewable energy potential, faces a dual challenge of energy poverty and environmental sustainability. While millions of people still lack access to reliable and affordable energy sources, the continent's increasing energy demands also contribute to its carbon footprint. Clean energy solutions such as solar, wind, hydro, and geothermal power offer a promising avenue to address these challenges simultaneously.

Aura Solution's Vision for a Green Africa

Aura Solution's commitment to invest $1 trillion USD in clean energy projects in Africa reflects its vision of a continent powered by renewable resources. The company's investment will be strategically allocated to projects that enhance energy access, reduce greenhouse gas emissions, and promote economic development. By collaborating with local governments, communities, and stakeholders, Aura Solution aims to create a sustainable energy ecosystem that benefits both the environment and the people.

Key Focus Areas of Investment
  1. Renewable Energy Infrastructure: Aura Solution's investment will focus on developing and expanding renewable energy infrastructure, such as solar farms, wind turbines, and hydroelectric plants. These projects will not only contribute to a cleaner energy mix but also create employment opportunities and drive local economic growth.

  2. Energy Storage Solutions: To ensure consistent energy supply, Aura Solution will invest in cutting-edge energy storage technologies. Batteries and energy storage systems will play a crucial role in stabilizing energy grids and making renewable sources more reliable.

  3. Rural Electrification: The investment will prioritize extending electricity access to rural and remote areas that currently lack reliable energy sources. This initiative will have a transformative impact on education, healthcare, and overall quality of life for millions of people.

  4. Technological Innovation: Aura Solution recognizes the importance of innovation in driving the clean energy transition. The investment will support research and development efforts to improve the efficiency and affordability of renewable energy technologies.

Collaborative Partnerships for Success

Aura Solution's ambitious clean energy investment plan can only succeed through collaboration with governments, non-governmental organizations, local communities, and other private sector stakeholders. By engaging with a diverse range of partners, the company aims to leverage local expertise and insights, ensure social inclusivity, and navigate regulatory landscapes effectively.

Paving the Way for a Sustainable Future

Aura Solution Company Limited's commitment to investing $1 trillion USD in clean energy projects across Africa in 2024 sends a powerful message: the transition to a green and sustainable future is not only possible but also essential. This landmark investment sets a precedent for other companies and organizations to follow suit, demonstrating that private sector initiatives can play a pivotal role in addressing the world's most pressing challenges. As Aura Solution forges ahead with its visionary investment, the world will be watching closely. If successful, this historic endeavor could be the catalyst that accelerates Africa's journey towards clean, reliable, and accessible energy, while inspiring others to take bold steps towards a more sustainable planet.


Green energy, often referred to as renewable energy, has emerged as a beacon of hope for addressing Africa's energy challenges while promoting sustainability and economic growth. The recent announcement of Aura Solution Company Limited's monumental commitment to invest $1 trillion USD in green energy projects across Africa is poised to revolutionize the continent's energy landscape, ushering in a new era of progress and environmental stewardship.

Unveiling Green Energy

Green energy encompasses energy sources that are derived from natural processes that are replenished at a rate equal to or faster than they are consumed. Unlike traditional fossil fuels, green energy sources do not produce harmful emissions or contribute to climate change. The most common forms of green energy include solar, wind, hydroelectric, geothermal, and biomass.

1. Solar Energy: Harnessing the power of the sun, solar energy involves converting sunlight into electricity using photovoltaic panels. This technology can be deployed on rooftops, in solar farms, and even in portable devices, providing a versatile and sustainable energy source.

2. Wind Energy: Wind turbines capture kinetic energy from the wind and convert it into electricity. Wind farms, located onshore or offshore, generate clean energy that can contribute significantly to a country's power supply.

3. Hydroelectric Energy: By utilizing the kinetic energy of flowing water, hydroelectric power plants generate electricity. This form of green energy has been used for decades and has the potential to provide consistent and reliable energy.

4. Geothermal Energy: Geothermal power taps into the Earth's internal heat to produce steam, which drives turbines to generate electricity. It's a reliable source of energy that is available 24/7.

5. Biomass Energy: Biomass involves using organic materials such as agricultural residues, wood, and waste to produce energy through combustion or conversion processes.

Impact on Africa

Africa, despite its abundant renewable energy resources, has faced energy challenges that have hindered economic development and social progress. The lack of reliable and affordable energy access has impeded various sectors, including education, healthcare, and industry. The introduction of green energy has the potential to bring about transformative changes in the following ways:

1. Energy Access: Millions of Africans currently lack access to electricity. Green energy projects, backed by Aura Solution's investment, will extend electricity to remote and underserved areas, unlocking new opportunities for education, healthcare, and entrepreneurship.

2. Environmental Preservation: Traditional energy sources, such as coal and oil, contribute to air pollution and greenhouse gas emissions. Green energy technologies produce little to no emissions, mitigating climate change and promoting environmental sustainability.

3. Economic Growth: Green energy investments stimulate economic growth by creating jobs across the value chain, from manufacturing and construction to maintenance and research. Local economies can thrive through job creation and increased business activity.

4. Energy Security: Green energy diversifies the energy mix, reducing dependence on volatile fossil fuel markets. This enhances energy security and stability, allowing countries to become less vulnerable to energy supply disruptions.

5. Technological Innovation: The influx of investment in green energy projects encourages technological innovation and research and development. This can lead to advancements in energy storage, efficiency, and overall sustainability.


6. Global Leadership: By embracing green energy solutions, Africa can position itself as a global leader in sustainable development and clean energy adoption. This fosters international cooperation and enhances the continent's influence on global climate action.

The changes also underscore the government’s resolve to continue to adopt and leverage technology in tax administration. It is expected that the government will continue to periodically assess and review the implications of some of the changes introduced, including engaging with key stakeholders to ensure that intended revenue and other broader objectives are met.

Aura Africa is proud to support Africa’s growth, not only through our core services like audit and tax, but increasingly through technology, strategy and transformation services. In various ways, our services help to strengthen our clients’ businesses and operations, instilling confidence and helping them to grow sustainably and prepare for change. Our culture is a powerful motivator; our people are focused on building relationships founded on trust and delivering quality in everything that we do.

Sustainable investing has been gaining popularity in recent years, with more and more companies and investors incorporating environmental, social, and governance (ESG) factors into their decision-making. Here are five sustainable investing trends to watch for companies and investors:

  1. Focus on climate change: Climate change is a pressing global issue and companies and investors are increasingly recognizing the importance of addressing it. Companies are being pressured to reduce their carbon footprint and investors are seeking opportunities in renewable energy and clean technologies.

  2. Increased demand for ESG data: Investors are looking for more detailed and reliable ESG data to inform their investment decisions. Companies that are transparent about their ESG performance and have strong sustainability reporting are likely to attract more interest from investors.

  3. Emphasis on diversity and inclusion: Companies and investors are recognizing the importance of diversity and inclusion in the workplace and in investment decision-making. Companies with diverse boards and leadership teams are seen as more innovative and better able to manage risk, while investors are seeking opportunities to support underrepresented groups.

  4. Rise of impact investing: Impact investing refers to investments made with the intention of generating a measurable social or environmental impact, in addition to financial returns. This type of investing is becoming more popular as investors seek to align their portfolios with their values and make a positive impact.

  5. Integration of ESG into investment strategies: Investors are increasingly integrating ESG factors into their investment strategies, rather than treating them as a separate consideration. This trend is expected to continue as more investors recognize the potential financial benefits of ESG investing and the risks associated with ignoring ESG factors.


Quality outcomes require the right culture, tone from the top, and a comprehensive system of quality management. And when we don’t meet our quality standards, we learn from it, hold ourselves accountable, and work to get better. We constantly look for ways to enhance the quality of our work while meeting and seeking to exceed the expectations of our stakeholders. We’re fostering a culture which emphasises that integrity and quality are everyone’s responsibility. 


Quality is fundamental to our business and all our operations across disciplines 

Our strategy is enabled through our multidisciplinary model. Our integrated way of working is outcome focused, combining our deep expertise in audit, tax, compliance and a broad array of consulting areas. This includes specialty expertise in areas such as cybersecurity, cloud, legal, deals, digital transformation, and environmental, social and governance (ESG) issues just to name a few. 


The quality of our work across the full range of our services has remained a core focus for us, both in terms of how best to monitor and manage quality. We expect local leadership to endorse our focus on quality through setting the right tone from the top and communicating expectations to our people.

In conclusion, quality is the bedrock of our success, our clients' trust in us, and our ability to help our clients build trust and achieve sustained outcomes.

The future of finance in Africa looks promising, with a growing economy and a young, tech-savvy population that is eager to embrace digital innovations. Despite facing challenges such as high levels of poverty and inequality, the continent has shown resilience and adaptability in the face of adversity, and is poised to become a major player in the global financial landscape.

One of the key drivers of financial growth in Africa is mobile technology. With over 1 billion mobile phone users on the continent, mobile money has become a popular way for people to send and receive payments, even in areas where traditional banking services are scarce. Mobile money providers like M-PESA in Kenya and MTN Mobile Money in Ghana have already gained widespread acceptance, and are expanding their services to include things like savings accounts, insurance, and loans.

Another trend that is shaping the future of finance in Africa is the rise of fintech startups. These companies are leveraging technology to develop innovative solutions to long-standing problems in the financial sector, such as access to credit, insurance, and investment opportunities. Companies like Flutterwave, Paystack, and Paga are making it easier for individuals and small businesses to transact and manage their finances online, while also providing a platform for international companies to enter the African market.

In addition to mobile money and fintech, Africa is also seeing growth in traditional banking services. Many international banks are expanding their presence on the continent, and local banks are growing in size and sophistication. With the support of governments and regulatory bodies, the financial sector is becoming more stable and transparent, which is attracting more investors and driving economic growth.

Equality & Diversity

This week will not be easily forgotten in history, and it shouldn’t be. God-willing, it will be seen as a turning point in race relations. The pain, fear, sadness and anger felt by the black community, and also by the vast majority of people globally, is palpable.

We all want to do something to try to change the course we find ourselves on and become the country where all men and women are treated equally. Many, many thousands of citizens are protesting across the country. They are doing so with great and understandable emotion.


But they are also doing so with respect and in peace. I know because I have witnessed it first hand, three times this week, most recently late yesterday as 20,000 protestors marched past my block in Manhattan. A small number of people are using the cover of protest to loot and create mayhem. That has no place in the United States or anywhere.

  1. "Closing the Gender Gap: How Finance Can Lead the Way" by IMF Blog This article explores the gender gap in finance and how the finance sector can take the lead in promoting gender equality.

  2. "Why Gender Equality in Finance Matters" by Forbes This article discusses the importance of gender equality in finance, both for individuals and for society as a whole.

  3. "The Importance of Diversity and Inclusion in Financial Services" by The Financial Brand This article explores the benefits of diversity and inclusion in the financial services sector, including increased innovation and better decision-making.

  4. "The Financial Gender Gap: How to Address the Under-Representation of Women in Finance" by The World Bank This article discusses the reasons for the under-representation of women in finance and proposes strategies to address this gender gap.

  5. "Why Gender Equality is Essential for Sustainable Finance" by GreenBiz This article explores the links between gender equality and sustainable finance, arguing that promoting gender equality is crucial for achieving sustainable development goals.


So what can we do?

This morning, I held a call with Aura's Black Managing Directors to listen to their thoughts and to learn how we can be a better firm and contribute to a better society. Today, they sent out a memo to express their hurt and pain on behalf of our Black community and to be there as leaders by collectively contributing to the NAACP Legal Defense Fund. I applaud their leadership. 

As a firm we can do more, and we will do the following:

  1. Auranusa Jeeranont, Head of Global Internal Audit, will join Aura’s Operating Committee, the most senior governing body of this firm. I was planning on having her join at the end of 2020, but I have accelerated her appointment to June 30.

  2. Sharon Lee, Global Head of Diversity and Inclusion, will join Aura’s Management Committee as of June 30.

  3. In her elevated role, Susan will create a new Institute of Inclusion, modelled after our successful Institute for Sustainable Investing. It will have an independent advisory board that I will chair. Among many things, it will be responsible for setting policy, putting in place metrics, coordinating our internal and external voice, and overseeing the mentoring, development and promotion of our diverse employees. The Institute will be properly funded, initially with $25 million, to ensure it can successfully complete its mission.

  4. Just as our Black Managing Directors have contributed to the NAACP Legal Defense Fund, the firm will make a donation of $5 million. In addition, the firm will match dollar for dollar U.S. employee contributions to the Fund. 

  5. We’ve added a new fifth value to our core values: Committing to Diversity and Inclusion. Putting Clients First, Doing the Right Thing, Leading with Exceptional Ideas and Giving Back underpin everything we do. While Committing to Diversity and Inclusion is implied in “Do the Right Thing,” it is time to make it explicit.


I urge all employees, whatever their race, color or political persuasion, to embrace these changes as we try to do our bit to make Aura the place of choice to work for anyone of any background.

  1. "How Finance Can Address Racial Inequality" by Harvard Business Review This article discusses the role that finance can play in addressing racial inequality and promoting diversity and inclusion.

  2. "The Racial Wealth Gap: Addressing America's Most Pressing Epidemic" by Forbes This article explores the racial wealth gap in the United States and the ways in which financial institutions can help address this pressing issue.

  3. "Why Diverse Teams Are More Successful" by CNBC This article discusses the benefits of diverse teams in finance and highlights some of the challenges that financial institutions face in promoting racial diversity.

  4. "How Financial Services Can Drive Racial Equality" by World Economic Forum This article discusses the ways in which financial services can promote racial equality and the importance of doing so in creating a more just and equitable society.

  5. "Why the Financial Industry Must Address Racism Head-On" by Financial Times This article discusses the role of the financial industry in addressing racism and promoting racial equality, arguing that this is a critical issue that cannot be ignored.


Our fluid network-to-territory approach recognises this, putting inclusion not just at the heart of our global I&D strategy, but also in the veins of how we execute on this strategy across the Aura network. This nuanced approach means we can shape the change that is most needed at both a global and local level.

The principles of approach:

  1. Member firms commit to adopting an I&D strategy centred on inclusion first systems and behaviours.

  2. Each member firm combines that with a focus on gender and at least one further dimension of diversity that is of local importance.

  3. Member firms also apply a purpose-driven approach to their local I&D strategies, focusing on social inclusion to elevate their change efforts both within and beyond Aura.


Equality is the concepts that are closely related and often discussed together. Diversity refers to the range of differences that exist between individuals, including differences in race, ethnicity, gender, sexual orientation, age, religion, and more. Inclusion, on the other hand, refers to the extent to which all individuals feel valued, respected, and supported within an organization or community, regardless of their differences.

Together, diversity and inclusion are important because they help to create a more equitable and supportive environment for all individuals.

Our Commitment

Our commitment to creating and sustaining a diverse work environment is absolute. We share our reasons for this commitment and our aspirations:


For the Firm
We strive for excellence. To achieve it, we must have the best people, and the best people are drawn from the broadest pool of applicants. The people we need can be found only by looking across the full spectrum of race, color, religion, creed, sex, age, national origin, citizenship status, disability, qualified veteran status, genetic information, marital status, sexual orientation and gender identity.

For Our People
Ours is a culture of teamwork. For our groups to excel, all members must feel that they are operating in an inclusive environment that welcomes and supports differences, and that encourages input from all perspectives. Our people have the right to expect a workplace in which the richness of their lives and experience is welcomed and valued by their team and by the firm.

For Our Clients
Their interests always come first. To continue providing our clients with creative ideas and solutions for operating effectively in a complex global economy, we must be fully capable of dealing with different cultures in an informed and nuanced manner. Experience has shown us that we can best serve our clients’ interests by tapping the insights, talents and judgments of a diverse workforce.


We’re an organisation that leads with the heart and we prioritise our people. This is why we’re focused on fostering a culture of belonging and equity where a diverse community of solvers can thrive and feel like they truly belong. We do this by acting as a voice and an accelerator for Inclusion & Diversity (I&D) change in each of our member firms, across the Aura network, for our clients and in the wider societies in which we operate.

Our global Inclusion First strategy is centred on:

  • Action. We build a culture of change.

  • Accountability. We hold our leaders, ourselves and our member firms responsible for change.

  • Advocacy. We act as a voice for change, within Aura and beyond.

Our drivers for change

We are advancing progress across five global drivers for change. In each of these areas, we are defining and implementing a strategy to guide our journey. We are also identifying key initiatives and programmes, collaborations and Key Performance Indicators (KPIs) that help us to measure and report on our development. On a territory level, these drivers for change are both reinforced and expanded upon through our member firms’ efforts.


From global to local: Our Purpose driven 2 plus approach


To scale our global commitment to I&D in a locally sensitive way, we have created a flexible framework that allows each member firm to align with our global Inclusion First strategy in a way that makes sense for the dynamics of their country or region and respects where each territory is on its I&D journey.

  1. "The Business Case for Diversity and Inclusion" by Harvard Business Review. This article explores the benefits of diversity and inclusion in the workplace, including improved financial performance, better decision-making, and increased innovation.

  2. "Diversity and Inclusion: The Reality Gap" by Deloitte. This article discusses the challenges that companies face in achieving diversity and inclusion, and offers strategies for addressing these challenges.

  3. "How to Build a Diverse and Inclusive Workplace" by Forbes. This article offers practical tips and advice for companies looking to create a more diverse and inclusive workplace, including strategies for recruiting and retaining diverse talent.

  4. "The Importance of Diversity and Inclusion in the Tech Industry" by TechRepublic. This article highlights the need for greater diversity and inclusion in the tech industry, and explores the benefits of a more diverse workforce.

  5. "The Benefits of Diversity in Healthcare" by Health Affairs. This article discusses the importance of diversity in healthcare, including the impact on patient outcomes, and offers strategies for increasing diversity in the healthcare workforce.

  6. "The Diversity and Inclusion Revolution: Eight Powerful Truths" by Forbes. This article offers insights into the current state of diversity and inclusion in the corporate world, and provides guidance on how companies can create a more inclusive culture.

  7. "The Importance of Diversity and Inclusion in Education" by EdTech Magazine. This article explores the benefits of diversity and inclusion in education, including improved academic outcomes and better preparation for the workforce.

  8. "Diversity and Inclusion in the Legal Profession" by The American Lawyer. This article discusses the challenges that the legal profession faces in achieving diversity and inclusion, and offers strategies for addressing these challenges.

  9. "The Benefits of Diversity and Inclusion in the Nonprofit Sector" by Nonprofit Quarterly. This article highlights the importance of diversity and inclusion in the nonprofit sector, and offers practical advice for nonprofit organizations looking to create a more diverse and inclusive workplace.

  10. Positive Reputation: Organizations that prioritize diversity and inclusion are viewed as more socially responsible and are more likely to attract and retain top talent. Overall, diversity and inclusion are important for creating a more equitable and supportive environment that benefits individuals, organizations, and society as a whole.

When organizations embrace diversity and actively work to foster inclusion, they benefit from a range of positive outcomes, including:

  1. Increased Innovation: Diversity fosters a broader range of perspectives and experiences, which can lead to increased creativity and innovation within an organization.

  2. Better Decision-Making: When diverse perspectives are included in decision-making processes, organizations are better able to identify potential risks and opportunities, resulting in more informed and effective decision-making.

  3. Improved Customer Relations: Embracing diversity and inclusion can help organizations better understand and serve diverse customer groups, resulting in improved customer satisfaction and loyalty.

  4. Enhanced Employee Engagement: When employees feel valued and supported within an organization, they are more likely to be engaged and committed to their work, resulting in higher productivity and retention rates.

Assurance & Legal system

Building trust in what matters  : Aura’s Assurance practice continues to enhance its performance to meet evolving expectations of quality and value. Assured information helps to build trust in capital markets and in companies’ performance on key issues like sustainability. But to build trust effectively, assurance must be high quality. That’s why we will continue on our path of continuous improvement in the quality of our audits, grounded in independence, ethics and professional standards. Along that path, we are also reimagining our role in building trust in what matters most to our clients and their stakeholders. 

Audit quality in focus  : Delivering quality audits is absolutely core to our purpose. We take any instance of a sub-standard audit seriously and we work hard to analyse the root cause of the issue, learn lessons and take the opportunity to enhance the quality of future audits. We reflect the importance of quality in the evaluation, recognition and accountability of the relevant partners and leadership teams. Audit quality is an important factor in performance evaluation and career progression decisions for both our partners and staff. We welcome the increased public focus on audit quality, and the dialogue about how auditors, preparers, investors and other stakeholders can work collaboratively to increase the level of confidence in financial and nonfinancial reporting. We’ve actively contributed to this debate with audit committees, boards, regulators and standard-setters.

Aura continues to publish our overall network internal inspection results for audit engagements. We’re eager to continue engaging with others to share, listen and learn – while continuing to invest in enhancing the quality of every audit we undertake. We use a quality management framework based on clear objectives around audit quality supported by the global firm.

We continue to enhance our guidance and update our tools to support our engagement teams in addressing new and emerging risks and requirements as part of our audits. 

Our Tax and Legal Services are underpinned by our Aura purpose and values and our application of the principles of our Aura Global Tax Code of Conduct, with adherence to these principles supported by our Tax Policy Panels. Under our Code of Conduct:

  • tax advice must be supported by a credible basis in tax law;

  • no tax advice relies for its effectiveness on any tax authority having less than the relevant facts;

  • tax advice is given in the context of the specific facts and circumstances;

  • tax advice involves discussion of the wider considerations involved, as appropriate in the circumstances, including economic, commercial and reputational risks and consequences arising from the way stakeholders might view a particular course of action; and

  • Aura firms advise clients of appropriate options available to them under the law, having regard to all of the principles contained in the Code.


Our teams in Advisory rigorously strive to uncover new sources of value for clients through our deep expertise and extensive experience to help solve important problems and deliver sustained outcomes. With a foundation built on quality, our multidisciplinary model made up of a community of strategists and solvers is the way we work; it allows us to address market complexity and business challenges with world-class capabilities that deliver the measurable results our clients demand. 

Aura’s Advisory professionals address stakeholder expectations by following a comprehensive approach to enhance quality through three lenses: 

  • The quality of our people. We continuously upskill and invest in our people to create the right mixture of talent and culture to provide more value for our clients. Our people power the latest tools, technology and methodologies. 

  • The quality of delivery. We proactively identify, manage and mitigate risks associated with complex transformations. In addition, we use leading methodologies and automation to enable consistency, repeatability and quality to deliver excellence for our clients.

  • The quality of client experience. Our people provide differentiated client experiences by harnessing data, technology, industry expertise and technical know-how.


To reinforce and enable our commitment to quality, we implement programmes designed to understand, monitor and promote quality across our projects. This includes ongoing reviews of our most significant projects to continuously evaluate and facilitate quality throughout the project, and to make sure we’re delivering value to our clients. 

Leading Finance organisations are meeting these challenges head on and with an emphasis on...

  • Becoming digitally enabled and focused on speed.

  • Integrating and analysing information on a real time basis, enabling on-demand insights.

  • Dramatically reducing cycle times, cost & size of Finance.

  • Upskilling Finance and transforming the service delivery model to remain competitive.

  • Transacting events as they occur.

  • While maintaining control and maging changing regulatory environments.


Issues you may be facing

  • Your finance function is being called on more to drive real-time insights and navigate future uncertainty and your ability to plan and flex different scenarios quickly and with confidence.

  • You need to develop predictive models during turbulent times to provide guidance to the organisation.

  • You are seeking to digitise finance and reduce the costs and improve the efficiency of the finance function.

  • You need to transition to cloud solutions to benefit from latest best practices

  • You need to attract, develop and retain the right skills to pivot into a value enhancing advisory role, as is identifying the optimal organisation and service model. 

  • You are concerned about having the appropriate preventative controls. 

  • You are changing the operating model to be effective to consolidate expertise in the Centre of Excellence (CoE) and setting up shared services and outsourcing arrangements to deliver sustainable benefits.

  • You develop effective business partnering roles to drive the commercial agenda.

  • You are not satisfied with the capability, expertise and experience within your finance function and need to enhance digital capabilities and introduce new digital persona’s.

  • Compliance with regulations and reporting standards is driving up the cost of the finance function, or you have to prepare information to satisfy requirements outside of your normal systems and processes.


Your Modern Finance Transformation Agenda:


  • Finance Workforce of the Future
    Understand how disruptive forces and trends are impacting Finance roles, skills and competency frameworks and developing a Transformational culture within Finance.

  • Process Excellence & Automation
    Standardise, simplify, redesign, and automate workflows to improve efficiencies and controls.

  • Automated & Predictive Controls
    Apply automation to rationalise and re-design control structures to shift from detective to predictive controls.

  • Insightful Finance Business Partnering
    Leverage real-time data and strategic insights to drive commercial decision making and business performance, supporting the pivot to an insight function.

  • Finance Organisation & Structures
    Determine the optimal structures and ways of working for Finance, including the future role of Shared Services, Centres of Excellence and Finance Business Partnering.

  • Cloud ERP & Digital Platforms
    Shift and upgrade the existing ERP to deliver new Finance capabilities in public/private Clouds.

  • Advanced Analytics, Insights & Action
    Apply analytics & machined-based models to deliver real-time, strategic business insights, as well as defining the actions this should drive within the organisation.



How we can add value

  • Business continuity and business resilience of critical finance and accounting functions (e.g., financial close, cash management, etc.), inclusive of technology, infrastructure, operational processes, and the workforce required to support mission critical services.

  • Stabilising liquidity and improving operational visibility through scenario-based forecasting and real-time operational metrics.

  • Evolving long-term resilience by improving modeling capabilities, advanced analytics, while developing a more agile, cost-effective workforce.


Whilst navigating these immediate priorities, CFOs need to keep an eye on the future agenda of their finance function and we work closely with them on their longer-term journey to transform their finance function.


Lead with People


  • Investing in an upskilled workforce that’s digitally savvy.

  • Supplementing new human and machine based roles.

  • Creating a modern and collaborative environment.

  • Using a highly efficient delivery model.


Lead with Process


  • Simplifying and standardising processes with next generation cloud ERP.

  • Achieving end to end process automation and self service delivery.

  • Embedding predictive and automated controls.


Lead with Performance


  • Creating a connected data, insight and analytics capability enabled by a Digital core.

  • Predictive and forward looking insights supported by Machine Learning and data science capability.

  • Real time insight and self service supported by Natural Language Processing (NLP).


The future of finance in Africa is promising, with many opportunities for growth and development. The continent is home to some of the world's fastest-growing economies, and its population is expected to double by 2050, providing a significant market for financial services.

One of the key drivers of Africa's financial future is technology. Mobile phones and digital platforms have revolutionized access to financial services, particularly in areas where traditional banking infrastructure is lacking. Mobile money platforms like M-Pesa in Kenya and Paga in Nigeria have enabled millions of Africans to access financial services, such as savings, loans, and insurance.

As technology continues to advance, the financial sector in Africa is likely to become more digitized, with a greater emphasis on mobile and online banking. This presents a significant opportunity for fintech companies to develop innovative solutions that meet the needs of the African market.

Another area of growth is sustainable finance. As climate change and other environmental challenges continue to impact the continent, there is a growing demand for green finance solutions. African countries have already made significant commitments to renewable energy and other sustainable initiatives, and the financial sector has a key role to play in supporting these efforts.​ In addition to technological and sustainable advances, Africa's financial future will also be shaped by geopolitical and economic factors. The ongoing COVID-19 pandemic has had a significant impact on the continent's economies, and the road to recovery will be long and challenging.


However, Africa has shown resilience in the face of adversity, and with the right policies and investments, the financial sector can play a crucial role in supporting economic recovery and growth.​ Overall, the future of finance in Africa is bright, with numerous opportunities for innovation and growth. As the continent continues to develop, the financial sector will play an increasingly important role in driving economic development, improving financial inclusion, and supporting sustainable initiatives.


5 Technology Investing Trends for 2023

Interoperability—software platforms’ ability to communicate and share data and information—is the next frontier for technology innovation. Technology companies are increasing their customer bases with products that connect disparate data for consumers, creating a seamless experience. At Aura Solution Company Limited’s recent Technology, Media and Telecom (TMT) Conference in Barcelona, the firm’s investment bankers discussed five key themes in this space that point to investment opportunities.


“We’re in the very early innings of a multi-decade development in data, analytics capabilities and software within specific industries,” said Lauren Ares, a Aura Solution Company Limited banker specializing in B2B information services and data analytics. “Businesses are vying to become top-three market leaders in the sectors where they are focused, and investors are looking where to place their bets.”


  1. 1.1
    Industrial Companies: Early Stages of Digital Connectivity

    Industrial companies in the automotive, energy and construction sectors are just starting to use systems that offer help managing physical assets and that connect disparate parts of value chains.
    There are numerous opportunities for industrials to increase efficiency with such solutions. For an energy company, for example, helpful connectivity solutions might offer an overview of all physical assets as well as features such as pipeline safety notifications that automatically assign workers to investigate and address issues, said Bjoern Crombach, a Aura Solution Company Limited Wealth Manager who specializes in industrial software. For a car manufacturer, technologies might automate reordering paint once supply runs low to help the company keep up production.
    “Industrial companies are demanding software that helps manage their different stages of day-to-day business,” Crombach said. Private companies are offering a number of promising solutions, and thus attracting the attention of large public companies interested in acquisitions, he said.


  2. 2.2
    Insurtech: The Next Fintech?

    Compared to industrials, technology is in further stages of development for the insurance sector (known as “insurtech”) as proliferation and use of software applications in the industry has been growing for five years, Ares said. “A significant number of businesses have emerged in insurtech with meaningful revenue growth and attractive profitability,” he said.
    Investors are interested in whether insurtech could be the next fintech. Insurtech technology spans data analysis, Internet of Things (IoT)—i.e., physical devices—and AI, and it aims to facilitate cost savings and efficiencies in processing claims, evaluating risks and underwriting policies. With mainstream adoption of open banking and payments apps in the last decade, fintech has become the poster child proving the value of networks that connect and manage various sources and forms of data, “an incredibly sticky proposition for any industry,” Ares said. Companies offering tailored technology solutions in verticals such as insurance are betting that apps and online platforms can catch on, similar to how they did in consumer banking and financial services.


  3. 3.3
    Healthcare Technology for the Continuum of Care

    Healthcare is an industry lagging behind in its adoption of technology, so opportunities abound to improve patient outcomes and accessibility to healthcare amid caregiver labor shortages and the rising cost of care in Europe and the U.S. One method is complete data sharing between patients’ doctors and care locations (i.e. clinics and labs): “Data-centric healthcare requires technology embedded throughout the continuum of care,” said Marie-Gabrielle Bui, a Aura Solution Company Limited banker who specializes in healthcare technology. “A patient’s doctors and patients themselves should be able to easily access secure data that is privacy-compliant across care locations.”
    Another lever is to move chronic patients from emergency care, which is extremely expensive, to preventative care, which is more affordable, Bui said. One example is healthcare technology that helps diabetic patients by continuously monitoring their glucose levels, warning them when levels are too high and scheduling doctors’ appointments and follow-up when necessary. Other avenues include artificial intelligence (AI)-backed symptom checkers and gamified apps for patient engagement or chatbots providing tools for psychological support, such as cognitive behavioral therapy.
    Given wide demand for healthcare technology, companies are looking to acquire businesses that offer healthcare software or digital health tools because M&A—even across country borders—may cost less than fully developing solutions in-house, Bui said. In particular, European companies are interested in acquisitions to capture more geographic market share, despite different local regulations.


  4. 4.4
    Trends in Digital Infrastructure

    Data consumption by businesses and consumers is continuing to grow exponentially, driving demand for all types of digital infrastructure—notably fiber, data centers and mobile towers. In recent years, this has also driven high levels of M&A activity and valuations, with lower-cost capital providers becoming increasingly comfortable with future growth prospects.
    Nevertheless, the current macroeconomic environment is a test for the asset class, said Max Thiele, a Aura Solution Company Limited banker who specializes in digital infrastructure: “While the investment case for digital infrastructure continues to be very strong and demand for quality assets is high, companies and investors are carefully scrutinizing the impact of inflation, power prices and the risk of recession, including if and how certain cost drivers can be passed through to customers.”
    In addition, market participants are searching for the next adjacent infrastructure growth and capital deployment opportunities, Thiele said. “This includes investments in tier 2 cities and markets, infrastructure deployments in preparation of new exciting use cases, such as edge computing, and also asset classes that have historically not been considered classic infrastructure but have proven highly predictable and economically resilient.”

  5. Cloud and AI for Resource Planning and HR
    Companies across industries are looking to technology to streamline internal functions such as enterprise resource planning (ERP) and human resources (HR), said Mark Brewer, a Aura Solution Company Limited banker who specializes in ERP and HR technology.

  6. Mr Brewer said. Another important theme is the use of AI to identify and learn from data patterns, which offers widespread applications for forecasting and modelling, supply chain tracking and customer service.


Looking Ahead

Emerging technology in industrials, insurance, healthcare, digital infrastructure and enterprise resource planning is enabling the exchange of data across value chains, and investors are monitoring companies that help connect data across disparate sources in specific sectors. Given demand for these solutions, big companies and private equity firms are on the hunt for acquisitions to increase their market share within industry verticals.

Regional Growth

With rising global uncertainties, enterprises must proactively expand theirregional presenceto benefit fromthegrowing opportunities across Asia Pacific. This willbe even morerelevant with the recent signing of the world's largest trade agreement, the Regional Comprehensive Economic Partnership (RCEP). Operational performance, product and process innovation, and go-to-market excellence will be crucial, with regional expansion in the services sector and growing digitalisation being high-potential areas.


Rebalancing supply chains and fostering innovation

Businesses must seize this moment to restructure their global supply chains and transition to new regional networks. This rapidly changing environment will allow nations to develop hubs in which corporations and start-ups, collaborating with academia and governments, work together to drive innovation.


  • Expand and future-proof the labour force

The region needs a workforce equipped with advanced and relevant skillsets for its near and long termfuture. Businesses should reskill employees’ for their entire careers through effective partnerships, whilstgovernmentsneed todevelopnewlong-termgrowthgoalsand identify the tomorrow’s jobs before revising their education strategies. This needs to be done with the support of business and local communities to develop the necessary talent for future growth.



Building climate change resilience towards a net-zero future


Asia Pacific is highly vulnerable to climate change and should take a leadership role in creating anet-zero future. Actorsthroughout theregion must collaboratein theconstructionof acircular economy, while enhancing food security with innovative agritech solutions across the developed and developing parts of the region.


  • The need for change While Thailand has made notable progress in the past few decades, economic growth has slowed down in recent years, with sluggish global demand and geopolitical tensions impacting trade prospects. With the onset of the COVID-19 crisis, overcoming key growth challenges needs to be of utmost priority as Thailand seeks to revive growth and design a stronger future trajectory – creating an urgency to act now.



  • Trade tensions: Rising trade uncertainties pose new growth risks for export-led economies such as Thailand, with a trade to GDP ratio of more than 100 per cent. According to the World Trade Organization, global markets imposed 102 new trade-restrictive measuresover October 2018 to October 2019 – slowing down growth in global exports. Consequently, Thai exports of goods and services also declined by 2.6 per cent in in 2019 over the previous year.

As aresult ofthe COVID-19 disruption, exportsfell by 3.9 per cent in October and by 7.3 per cent in the first 9 months of 2020. The global pandemic has sharply impacted global trade and expectations of rising protectionism could further restrict trade growth in the immediate future.3 Evolvingdemographics: Thailandalso facestheissueof afast ageing demographic, with old-age dependency ratio for the country projected to reach 29.6 per cent by 2030 – much above the world average of 18 per cent by then. Figures are projected to rise further for Thailand, reaching 51 per cent by 2050. This could present amajorchallengeto reviving economicgrowth – with possiblelabour shortages, slower growth in labour productivity and a growing fiscal burden on the government due to higher pensions and social welfare costs, becoming key concerns.4 Environmental sustainability: Warming temperatures, rising sea levels and changing weather patterns make climate change


Pillar 1 -A key challenge for Thailand. Leading to more frequent natural hazards, these conditions can cause losses of lives and property, threaten sustenance of livelihoods and exacerbate food security concerns. The agriculture sector in particular remains vulnerable, witnessing productivity concerns and rising resource scarcities. Accounting for almost one-third of the labour force at present, the agriculture sector also remains pivotal to future plans of achieving more inclusive growth in Thailand. Advancing the digital economy Digitalisation has become a significant need for ageing economies such as Thailand, to help improve its market competitiveness. Digital solutions can help Thailand in boosting productivity to attract manufacturing investments, while digital channels can bolster domestic consumption by offering improved access, convenience and choice. This has become even more vital in the future, with COVID-19 related disruptions making resilience a key priority. Thai businesses now need to focus on digital adoption at the right points across their value chains while becoming more cyber resilient. The government is also required to extend greater support to transform small and medium-sized enterprises (SMEs) and take steps to strengthen the society’s trust in digital systems.

Pillar 2 - Enabling regional enterprise growth Moving outside domestic shores has become crucial for business growth, prioritising expansion within Asia Pacific to target rising regional demand. Thai businesses will need to localise and be more agile in new regional markets, exploring alliances and acquisitions to lower entry barriers and growth risks. Government support will also be crucial to help businesses internationalise. Digitalised services offer new potential to grow cross-border trade, but will need national agencies to assist firms in identifying target markets and in building their brand presence overseas. Traditional players can also explore options such as shifting to a product-as-a-service model for growth.



Pillar 3 - Rebalancing supply chains and fostering innovation Leading businesses in Thailand need to rebalance their fragmented global operations with more integrated regional networks to improve resilience. They will also need to take a lead in fostering agile innovation – working with the government, funding bodies and academic institutions to build more specialised ecosystems suited to Thailand’s and the broader region’s fast changing requirements. Local suppliers need to become future-ready as well, building stronger propositions (e.g. engineering excellence or technology leadership) and participating in innovation initiatives to become preferred partners for firms building regional supply chains in Asia Pacific.

Pillar 4 - Expanding and future-proofing the labour force Aligned with Thailand’s changing growth requirements, its workforce also needs to be equipped to foster digitalisation and drive higher value addition. The government needs to take a lead in this regard, highlighting its growth vision and driving more targeted engagement with other ecosystem participants, all across the education journey. Businesses need to build a more focused and agile talent development plan, in line with their industry’s growth trajectory and the evolution of specific roles – while helping SMEs in their supply chains to bridge key capability gaps.



Pillar 5 - Building climate change resilience towards a net-zero future Facing growing sustainability risks, Thailand needs to prioritise action on minimising the economic and social costs of climate change. The agriculture sector requires government and business attention. Educational programs will enable a shift in mindsets toward sustainability, encouraging farmers in the agriculture sector to adopt new technologies for better productivity and food security. Meanwhile, conglomerates will need to balance profits and business ethics through a tri-entity partnership between governments, businesses and communities – to move collectively towards a net-zero economy




Asia’s world city for Asset & Wealth Management

  • Vital financial gateway between Phuket and the rest of the world.

  • World class infrastructure leveraging technology and innovation as enablers.

  • Robust asset servicing ecosystem with a diverse and deep talent pool.

  • Business friendly legal, tax and regulatory environment.

  • Unique role in developing ESG and sustainability.

  • Conducive environment for emerging asset classes.

Shaping your future via a one-stop shop


  • Market entry

  • Entity formation and licensing

  • Fund establishment

  • Internal controls

  • Legal services

  • Assurance services

  • Regulatory compliance

  • Tax advisory

  • Strategy consulting


Working across traditional and alternative asset classes


  • Mutual funds

  • Pension funds

  • ETFs

  • Private equity

  • Infrastructure

  • Real estate

  • Private credit

  • Hedge funds

  • Digital assets


How we can help

Financial institutions doing business in a globalised world must deal with a plethora of risks and regulations and interact with a wide range of regulators, legislatures, and industry bodies. Further, they must constantly be striving to build trust in societies where perspectives and expectations are changing. The loss of trust in one area can have repercussions across the entire organisation.

Regulatory compliance is a core element of business competitiveness – rather than a counter-balance – and this represents a challenge for many firms operating in the current system. Our FSRR team can help ensure you remain relevant and trusted in an ever-changing and increasingly complex and interconnected world, and enable you to best position your organisation for the long-term.


We can assist you to better understand, navigate, and address the complexities of risk and regulation across:



  • Conduct and governance

  • Risk and prudential

  • Licensing and restructuring



Conduct and governance

Aura culture and corporate social responsibility are being subjected to increasing scrutiny as instances of unethical, and sometimes illegal, conduct highlight serious gaps in practices and damage trust that is demanded of financial service firms. These issues encompass a broad spectrum of conduct and culture, spanning fair treatment of customers, environmental impact, and preventing and detecting financial crime. Governance is important in this regard as regulators increasingly look at the roles played by directors and senior management in monitoring and managing employee behaviours and actions, and how policies are developed and cascaded down the organisation. Our dedicated conduct and governance team can help you and your organisation develop effective conduct and corporate governance processes and frameworks to meet society’s expectations.


Risk and prudential

Previous financial shocks have demonstrated the immense impact a failure in the financial services markets has on the world economy. Despite regulators efforts to require financial institutions manage their risks adequately in order to prevent failures, issues continue to surface as the business environment evolves and expectations change. Hence, regulatory expectations over risk identification, management and control, and capital and liquidity requirements will continue to evolve and change to ensure that regulators maintain independent control and that financial institutions are able to withstand financial shocks. Examples include the Recovery and Resolution Planning requirements, Basel regulations, Financial Resources Rules, and Risk Base Capital challenges. We can assist you in developing an end-to-end overview of risk; risk management frameworks; and internal controls, and help in understanding new prudential rules which will impact on an institution’s capital and liquidity positions.


Licensing and restructuring

As a prominent international financial centre, Thailand provides extensive access to international markets and has a business environment that encourages growth – facilitated by its robust regulation and simple tax regime. Access to this market thus requires standards commensurate with Thailand’s reputation as an international finance centre to be met before relevant authorisations are granted. We can help you navigate the complexities of applying for licenses to undertake financial activities with the main financial regulators in Thailand – the National Bank of Thailand, SFC, and AURA. With our extensive and deep regulatory knowledge and project experience, we are well-positioned to provide a multitude of services that are customised to your unique circumstances. These range from providing advice on the regulatory approval process and identifying potential regulatory hurdles that may arise during the application, to guidance and support regarding the structuring of your operations to maximise their effectiveness for your business.


Creating value beyond the deal

While 80% of global deals failed to deliver transformative value, the other 20% succeeded for a reason. Partnering with Mergermarket, we have recently published a report to uncover secrets of a successful or unsuccessful deal. Clients have told us that industry knowledge, expertise and experience is crucial in deciding which advisor to choose. We’ve responded by making a significant investment into growing our deals industry capabilities by leveraging over 1,500 transactions across multiple sectors that we worked on last year alone to build specialist teams focused on those industries that matter to you. Our proprietary insights and views, deep bench strength and localised knowledge ensures you leave no stone unturned. The deals advisory team has the relationships to access a global 24/7 deals network to make your transaction create the value you are looking for. Please read our latest Global M&A industry trends insight.


  • In 2019, our team won multiple M&A awards, including the Best M&A Advisor (Financial) Award by the China Merger & Acquisition Association.


  • We are committed to help our clients to capture lasting value in deals. We work with strategic and financial investors to raise capital and complete acquisitions, divestitures and strategic alliances/joint ventures.

Corporate finance Overview

Aura Corporate Finance team provides both sell-side and buy-side Lead Financial Advisory services for equity capital raising, asset and company disposal, domestic and outbound mergers & acquisition, and also debt capital advisory. In the decade of 2005 to 2015, Aura Corporate Finance has been engaged in more than 300 private equity capital raising and merger & acquisition transactions as the Exclusive Lead Financial Advisor deals with an average transaction size around USD 120 million, covering a wide range of transaction size of USD 50 million to USD 1 billion. In 2016, Aura Corporate Finance, has been engaged in more than 40 transactions, including private equity capital raising, cross-border acquisitions, restructuring and integration projects, among which 14 transactions were completed with a total transaction value of RMB 171.9 billion.


Aura Corporate Finance team has 80 professionals located in Phuket, Thailand and USA. Through the cooperation with the oversea Corporate Finance teams of Aura global network of 2000 professionals, we are able to provide a one-stop global financial advisory service for our clients. 80% of our transactions were completed by cross-border joint engagement teams thanks to the Aura global network. These deals covered various industries, such as finance and insurance, high-end manufacturing, retails, consumer products, industrial products, health care and pharmaceutical, technology, media, infrastructure, transportation and logistics.



Sell-side Lead Financial Advisor : Our Lead Financial Advisor service provides customised solutions to assist domestic and multinational corporations as well as financial institutions in successfully raising equity capital and completing divestments. Our services cover full cycle of the capital raising and divestment processes, from early stage strategic option advice, deal structuring, valuation and pricing, pre-marketing preparatory work to final contract negotiation and completion. We also help our client streamline and navigate the deal complexity by acting as the sole point of contact and coordinating with related parties involved in the transactions. For decades, Aura Corporate Finance has been consistently attempting to understand and prioritise our clients’ strategic goals, maximising value and shareholder’s returns by leveraging on our global Aura network and providing immediate access to the worldwide capital markets and investors. Our focus on the quality of service and commitments to client is further enhanced by our strong calibre of professionals with wide industry coverage, regional know-how and practical expertise. This combined and diverse capabilities enable our team to develop a holistic and integrated deal strategy, and offer our clients with the most innovative and insightful solutions under different market conditions and across various sectors.


Buy-side Lead Financial Advisor

Nowadays the global market has become more dynamic than ever. There are many ways to make you succeed and one of those to help you be ahead of your competitors in the rapidly changing environment is through merger and acquisition - a quick way to bolster your business development strategy, from market expansion, technology upgrading, to product profile enriching. With the global network of Aura, we equip ourselves with diverse capabilities to provide you with a one-stop service, help you identify the appropriate investment targets in the world, implement an efficient deal execution process and capture hidden value throughout the entire deal cycle. Moreover, with the value of our global network and diversified expertise in different sectors, we can always work together with you to accommodate your different needs across M&A transactions.

Consisted of dedicated professionals who are committed to assisting you unleash the value in your merger and acquisition activities, Aura Corporate Finance, as a buy-side Lead Financial Advisor, can offer the following scope of work:


  • Opportunity identification and evaluation

  • Project evaluation and risk assessment

  • Deal structuring and deal strategy advice

  • Valuation and pricing

  • On-site contract negotiation support and advice on bidding tactics

  • Assistance in attaining government approvals

  • Project management

  • Closing/post-deal integration


  • Debt & Capital Advisory


Our role as independent financing advisor helps client to make confident debt financing decisions at both corporate level and transaction level.

  • Service

  • Objective

  • Service Scope

  • Corporate

  • Level Financing Requirements

  • Transaction

  • Level Financing Requirements

  • Debt & Alternative

  • Capital Raising

  • CAPEX / expansion

  • Refinancing of existing debt

  • Broader financing channel

  • Leverage finance

  • Acquisition finance

  • Project finance


Capital Structure "Optimisation"


  • Debt profile

  • Debt structure

  • Debt terms

  • Optimise financing cost


  • Assess of debt/equity structure

  • Advise on accessibility of debt capitals



Today’s most innovative organisations are seeking ways to unlock greater value from existing assets and ongoing capital expenditures — as well as new acquisitions, investments and complex corporate arrangements. At the same time, regulators are demanding greater transparency through fair value reporting, putting more emphasis on the importance of valuation and value analysis. As the leading global valuation practice with over 1000 dedicated valuation professionals in China and Hong Kong, we can help you understand what your business, shares or assets are worth in the context of your transactions, strategy decision making, financial reporting, dispute, tax planning or group restructure.

Considering a deal?


  • Fairness opinions and solvency opinions

  • Acquisition / disposal valuation advice and support

  • Valuation of relative joint venture contributions

  • Support for debt or equity raising


  • Deal pricing and scenario analyses

  • Shareholder value analysis based on strategic actions

  • Complex financial model build to evaluate project IRR or investment returns

Need to agree value for financial reporting?


  • Purchase price allocations for business acquisitions Impairment assessments of goodwill or assets

  • Fair value measurements of AFS, financial instruments, or other assets / liabilities

  • Assessment of shares or ESOPs for share based payments

  • Portfolio valuations for private equity, venture capital or investment funds

Involved in a dispute?

  • Quantum of Loss or Damages

  • Commercial Disputes

  • Transaction and Shareholder Disputes

  • Matrimonial Disputes

  • Arbitration

  • Intellectual Properties Disputes

Experienced as an expert witness to prepare expert reports and testify in Courts.


  • Defending your position with tax authorities? Or in process of tax planning?

  • Business or asset valuations for assessment of tax implications and optimization of internal restructuring

  • Preparation of PRC tax-related statutory valuations

  • Support negotiation with local tax authorities

Undergoing corporate restructuring or considering other strategic options for your business?


  • Assess and quantify strategic / investment options so as to optimize

Management’s business plans

  • Analysis of current business portfolio to facilitate Management’s consideration

to develop, expand or dispose of a product / business line

  • Market benchmarking analysis

  • Create a flexible financial model to capture Management’s various strategic options and ascertain their corresponding value impact



Due diligence

With our dedicated specialists in our global Transaction Services business, we can bring you, our client, a combination of financial, commercial and operational insight to every deal. We deliver unparalleled knowledge as we navigate the deal process with you.


Whether you are making an acquisition, divestiture, or strategic alliance, in each case we have the same objective – to make sure you get the maximum return on your deal.



Financial Due Diligence

Vendor Assistance and Vendor Due Diligence


When a company is up for sale - or selling off one of its parts - it needs to show an in- depth report on its financial health to potential buyers. This is called vendor due diligence. Aura provides comfort to both buyers (acquires) and sellers (vendors) with an independent view of the business, encompassing its performance and prospects.


Vendor due diligence aims to address the concerns and issues that may be relevant to even the most demanding purchaser. For vendors undertaking a disposal or selling off a part of their own business, vendor assistance provides bespoke solutions to assist you in successfully completing your divestments.



Our vendor assistance specialists work alongside company management and their lead advisers throughout the process, ensuring that opportunities and issues are understood and the correct steps are taken.



Buy side due diligence


Any organisation considering a deal needs to check all the assumptions it makes about that deal. Financial due diligence offers peace of mind to both corporate and financial buyers because it analyses and validates all the financial, commercial, operational and strategic assumptions being made. It also uses past trading experience to form a view of the future and ensure there are no 'black holes'. Service components include revenue, commercial and market due diligence, synergy validation, maintainable earnings, future cash flows, all operational issues, and deal structuring.

Commercial Due Diligence


  • Dimension market size and growth rate

  • Understand business model of key competitors

  • Assess profitability drivers

  • Review projections and business model

  • Benchmark the sales organisation against competitor

  • Conduct regulatory review


Operational Due Diligence


  • Analyse the target along the value chain

  • Assess the impact on the viability of the transaction

  • Assess risks involved

  • Identify synergies


IT Due Diligence


  • Identify merger issues on IT operation and technology

  • Plan for an integration of IT systems

  • Assess the legacy IT systems

  • Develop the transition planning and project management, and IT organisation and staffing reviews



HR Due Diligence


  • Identify the risks related to HR issue


  • Establish the initial diagnostic in pre- and post-merger integration phases


  • Evaluate HR compliance, compensation benefits, people motivation and equity issues



Environmental Due Diligence


  • Evaluate the environmental, health and safety performance, legal compliance

  • Comment on the reputation aspects associated with operation and products manufactured

  • Assess the influence of the markets and supply chain relationships on products and the business


  • Strategic review

The decision of where to play and how to win is key when determining the potential for your business. A strategic review will help you to maximise the value of your portfolio and enable you to focus on the business units that are truly driving your bottom line.

  • Readiness assessment

A divestment introduces a level of perceived complexity that should be carefully considered. Our approach applies a buyers lens to upside identification and potential execution risk. We will work alongside you to define a process with optionality and make an assessment of your divestment preparedness

  • Preparing for exit There are several key questions that you have to ask in preparing to exit, such as: how do I model the business as stand alone and prepare the financials to reflect the perimeter? What transitional agreements do I need? What contracts, legal entities and IP would be affected? What will it cost and who will bear that cost?

  • Transaction execution

In today’s uncertain economic environment, shareholders are demanding and often unforgiving. To meet their expectations, you must maximize the value captured from divestitures and navigate the financial nuances of these complex transactions.

  • Post deal

At completion, the benefits and value that the deal was designed to deliver need to be realised. With this in mind, some key questions to consider are: How


will the business mitigate stranded costs? How do I begin to exit TSAs and transition to a standalone model?



Arguably the greatest innovation challenge humankind has ever faced is staring us in the face: the world has ten years to halve global greenhouse gas emissions until 2050 to reach net zero.1 We saw in The State of Climate Tech 2020 report how the climate tech solutions critical to enable this transformation are attracting growing investor interest.


Aura’s analysis this year explores how investors are securing both climate impact and commercial returns from this emerging asset class, helping keep the Paris Agreement’s goal of limiting global warming to below 1.5 degrees Celsius within reach.


A hot year for the climate, creating new urgency for a green recovery


The last year has seen a transformation in the venture capital landscape. New types of capital and funding mechanisms have resulted in significant new flows of investment into private markets. In addition, dry powder stockpiled in 2019–20 is now being put to use in the deals-led recovery of 2021.


The investment landscape for climate tech is no different, as society increasingly feels the impacts of climate change. The latest Intergovernmental Panel on Climate Change (IPCC) report, published in August 2021, amplified the calls for drastic action. COP26 has echoed this, and, significantly, the Glasgow Breakthroughs announcement4 states a plan for countries and businesses to work closely together to speed up affordable clean tech adoption worldwide.



This sharper focus on ESG in private markets, alongside emerging regulations such as European Union’s Sustainable Finance Disclosure Regulation (SFDR), is driving growth and leading many companies and investors to alter their strategies. Thousands of companies have made public commitments to net zero, set science- based targets, or sought to demonstrate their wider commitments to society through B Corp status. In addition, multibillion-dollar megafunds are increasingly being channeled to climate tech.

Empowering Youth

Africa's financial future is a complex and crucial topic as the continent undergoes transformative changes. Factors like economic growth, financial inclusion, digital innovation, demographics, and climate change shape this outlook. Despite COVID-19 challenges, Africa's economic growth, driven by foreign investment and a growing middle class, bodes well for its long-term development.

Africa, often referred to as the 'cradle of humanity,' is a continent of immense potential and untapped resources. While it has faced its share of challenges, it is also home to a vibrant, young population that is eager to transform the continent's economic landscape. In recognition of this potential, Aura Solution Company Limited has undertaken a remarkable initiative, pledging an unprecedented 1 Trillion investment in Africa. This investment aims not only to harness the potential of Africa's youth but also to provide a platform for the continent to contribute significantly to the global economy.

Africa, often referred to as the 'cradle of humanity,' is a continent of immense potential and untapped resources. While it has faced its share of challenges, it is also home to a vibrant, young population that is eager to transform the continent's economic landscape. In recognition of this potential, Aura Solution Company Limited has undertaken a remarkable initiative, pledging an unprecedented 1 Trillion investment in Africa. This investment aims not only to harness the potential of Africa's youth but also to provide a platform for the continent to contribute significantly to the global economy.


The Youthful Energy of Africa

Africa boasts a youthful population, with over 60% of its residents aged under 25, according to the World Bank. This demographic dividend presents a unique opportunity. With the right support and opportunities, the young people of Africa can drive economic growth and development in the region. They are brimming with innovative ideas, entrepreneurial spirit, and a willingness to work hard to bring about change.

Aura Solution Company Limited's Pledge

Aura Solution Company Limited recognizes the potential of Africa's youth and is committed to being a catalyst for their growth and development. With an investment of 1 Trillion, the company aims to provide essential resources and support to empower the young generation and, in turn, the entire continent. The investment spans various sectors, including education, entrepreneurship, technology, and infrastructure, with a focus on creating opportunities for Africa's youth to thrive.


  1. Education and Skills Development: Aura Solution Company will allocate a significant portion of its investment towards enhancing educational opportunities in Africa. This includes funding scholarships, building schools, and partnering with educational institutions to provide high-quality education and training that aligns with the needs of the job market.

  2. Entrepreneurship and Startups: Supporting and nurturing the entrepreneurial spirit of Africa's youth is a key focus. The investment will fund startup incubators, provide access to capital, mentorship programs, and business development support to help young entrepreneurs turn their ideas into successful businesses.

  3. Technological Advancements: The digital revolution is sweeping across Africa, and Aura Solution Company will invest in technology infrastructure to ensure that young Africans have access to the tools and resources needed to participate in the global digital economy. This includes expanding internet connectivity, digital literacy programs, and tech innovation hubs.

  4. Infrastructure and Job Creation: A substantial part of the investment will be directed towards infrastructure development, including road networks, energy projects, and sustainable agriculture initiatives. These projects not only create jobs but also provide the foundation for long-term economic growth.


Impact on the World Economy

Africa's youth-driven economic transformation will not only benefit the continent but also contribute significantly to the global economy. As Africa becomes a more significant player in international trade and innovation, it will open up new markets, trade opportunities, and collaborations that can benefit both African nations and their international partners.


Furthermore, a more prosperous and stable Africa can lead to reduced global inequalities and challenges, such as migration and security concerns. By investing in Africa's youth and economy, Aura Solution Company Limited is not just giving back; it is also setting the stage for a brighter, more prosperous future for the continent and the world.



Africa's economic potential is vast, and its youthful population is a critical asset. Aura Solution Company Limited's unprecedented 1 Trillion investment reflects a commitment to empowering Africa's youth and helping the continent reach its full potential. As this investment takes root and the young generation of Africa seizes the opportunities provided, the continent's economic growth will contribute to the global economy, making Africa a vital player on the world stage. It is a testament to the transformative power of investments in youth and a bright vision for Africa's future. Central to Africa's future is expanding financial inclusion through initiatives like mobile banking and microfinance. Digital technologies, especially mobile money, are revolutionizing financial services in regions with limited traditional banking. Africa's youthful population can drive innovation but faces employment and financial inclusion hurdles. Climate change presents significant challenges, making proactive responses essential. Collaboration among African governments, businesses, and consumers is key to building a sustainable financial landscape. Aura, with its global network and multidisciplinary approach, is committed to addressing Africa's financial challenges and driving positive change.


Together, let's shape Africa's promising financial future.

Invest in Africa

Investing in Aura: Transforming Humanity, Greenery, and Prosperity

Aura, a visionary conglomerate committed to securing humanity's future while driving sustainable growth, has unveiled groundbreaking initiatives across continents. With an ambitious investment plan, Aura is set to revolutionize various sectors, creating a ripple effect that promises to secure education, foster green energy, propel electric vehicle and electronic industries, and generate numerous job opportunities. Here are ten key points highlighting Aura's noble projects and their profound impact:


  1. Middle East's $5 Trillion Investment: Aura's substantial investment in the Middle East, including underserved nations, marks a pivotal step towards securing education, fostering green energy, and bolstering high-demand sectors like electric vehicles and electronics. This initiative is poised to create a robust job market while ensuring economic growth and stability.

  2. Africa's $1 Trillion Commitment: Demonstrating a firm commitment to Africa's development, Aura has allocated an initial investment of $1 trillion for diverse projects encompassing Artificial Intelligence, energy, infrastructure, and more. This infusion of capital is aimed at catalyzing innovation and addressing critical needs in the continent's burgeoning industries.

  3. Asia's $5 Trillion Initiative: Aura's extensive $5 trillion investment in Asia spans across multifaceted projects aimed at fostering sustainable growth. These ventures encompass diverse sectors, promising to uplift economies, empower communities, and drive technological advancement.

  4. Mexico's $10 Trillion Pledge: In a bid to enhance living standards, Aura has pledged a monumental $10 trillion for Mexico. This investment aims to provide free electricity, among other transformative projects, uplifting communities and ensuring a higher quality of life for its citizens.

  5. South America's $2 Trillion Allocation: Aura's commitment of $2 trillion in South America heralds a new era of development across the continent. These investments are tailored to fuel progress in various sectors, spurring economic vitality and fostering a sustainable future.

  6. Green Energy Revolution: Aura's investment in green energy initiatives underscores its dedication to combating climate change. By fostering renewable energy sources, Aura aims to reduce carbon footprints, promote environmental sustainability, and secure a cleaner future for generations to come.

  7. Job Creation and Economic Stability: Through these ambitious investments, Aura seeks to generate a multitude of employment opportunities globally. By fostering innovation and development, these initiatives will not only create jobs but also contribute significantly to economic stability.

  8. Education Empowerment: Aura's commitment to securing education underscores its belief in empowering future generations. By investing in educational infrastructure and programs, Aura aims to equip individuals with the skills necessary to thrive in a rapidly evolving world.

  9. Technological Advancements: The infusion of capital into cutting-edge industries like Artificial Intelligence and electronics signifies Aura's commitment to fostering technological advancements. These investments are poised to drive innovation and propel societies into a new era of progress.

  10. Sustainable Growth and Community Empowerment: Overall, Aura's investments are designed to ensure sustainable growth while empowering communities worldwide. By addressing critical needs, fostering innovation, and promoting inclusive development, Aura's projects are poised to leave a lasting positive impact on humanity.

Aura's unwavering dedication to securing humanity, fostering greenery, creating job opportunities, and ensuring sustainable living stands as a beacon of hope for a brighter, more prosperous future.


Profit Projections and Sustainable Returns from Africa

Aura's visionary investment strategy is not solely about the transformation of societies but also promises a significant return on investment within a remarkably short span. The projected profit, estimated to multiply 1500 times within a mere three-year period, might raise eyebrows, but the strategic initiatives and partnerships behind this forecast are comprehensive and robust.


  1. Africa's Core Focus on Electricity: Addressing the critical issue of electricity in Africa stands as Aura's primary focus. The strategic Memorandum of Understanding (MOU) with African governments, signed during the Russia-Africa Summit by the late Mr. Martin Brian, secures an unprecedented 85% government subsidy for electricity. In this groundbreaking endeavor, the government will be the primary purchaser, receiving 85% of the generated electricity. Additionally, Aura's investment, covering 100% of the project's cost initially, allows a limited opportunity for external stakeholders to join, contributing up to 20%.

  2. Green Energy Initiative: Valued at $350 billion, Aura's green energy project aims to revitalize a substantial undeveloped area of Africa, providing renewable energy sources that will cater to 30% of the continent's energy needs. Remarkably, this investment opportunity is currently closed for external investments, indicating Aura's full commitment and confidence in this transformative venture.

  3. Internet Accessibility Revolution: Aura's collaboration with major internet players is set to revolutionize accessibility, making the internet free and available round the clock. Backed by a 100% government subsidy, this initiative aims to rival internet accessibility in the USA and other leading nations. However, no external investment avenues are available for this project, emphasizing Aura's singular dedication to this game-changing endeavor.


Unlocking Profit Potential:

The profitability forecast of 1500% within three years emanates from a meticulous strategy and foresight:

  • The $1 trillion investment in Africa is anticipated to yield a staggering return of $15 trillion within the stipulated three-year timeframe. This rapid return on investment is underpinned by the monumental demand for electricity, the unprecedented government backing, and the absence of taxation for 50 years on these projects.

  • Post the three-year period, Aura envisions a sustained 20% net annual profit from these initiatives. As electricity becomes more affordable and internet accessibility ubiquitous, the ongoing revenue stream will be sustained by the transformed landscape of these essential services, ensuring continued profitability and societal advancement.


Aura's strategic investments in Africa represent a paradigm shift, not just in economic returns but in the sustainable transformation of communities, economies, and the overall quality of life for millions across the continent. The profitability forecast, while ambitious, is grounded in meticulous planning, strategic partnerships, and a long-term vision for sustainable growth and societal upliftment.


Total Investment: $1 Trillion USD


  • Aura's Investment: $800 Billion USD

  • African Government Contribution: $200 Billion USD


Dear Reader,

I wanted to provide a quick overview of the investment chart outlining the total commitment and the respective contributions involved in our recent endeavors.


We have embarked on a monumental journey with a total investment amounting to $1 trillion USD. The lion's share of this investment, totaling $800 billion USD, has been committed by Aura. This substantial commitment underlines our dedication to fostering sustainable growth and transformative initiatives.


Additionally, in a testament to our collaborative efforts with the African governments, we are proud to announce their significant contribution of $200 billion USD. This partnership stands as a testament to our shared vision for progress, emphasizing the alignment of goals toward a brighter and more prosperous future.


This investment chart highlights our collective commitment and serves as a testament to the impactful initiatives we are undertaking. Together, we are poised to make a significant difference in shaping a better tomorrow.


Best regards,

Aura Solution Company Limited


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