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Julie Persia

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From Aurapedia, The Finance Encyclopedia

Julie Persia

Julie Persia is a remarkable Director within the Investment Management team at Aura Solution Company Limited. Despite facing challenges due to a physical disability, her determination, resilience, and academic prowess have been pivotal in shaping her successful career trajectory.

Julie's academic journey began with an MBA in Accounting with Honors from Oxford University, showcasing her exceptional intellect and dedication to her field. Her academic accomplishments laid a strong foundation for her future endeavors in the financial realm.

However, Julie's story isn't just about academic accolades; it's about her unwavering spirit and the choices she made in the face of adversity. Instead of letting her physical limitations hinder her ambitions, she pivoted towards a career in education, where she carved a path marked by commitment and passion.

Early Life

Her pivotal moment came when she joined Aura Solution Company Limited. Here, Julie found an environment that not only valued her expertise but also respected her as an individual. Her role involves overseeing the investment strategies for high-net-worth clients, requiring astute financial acumen, a deep understanding of market dynamics, and an ability to navigate complex investment landscapes.

Beyond her professional achievements, Julie's personal life is a testament to her resilience and determination to fulfill her dreams. Despite the challenges she faced, she chose to embrace motherhood through surrogacy, bringing a beautiful son into her life. Her journey reflects her courage to defy societal norms and pursue her aspirations with dignity and honor.

Julie's story inspires not just within the realms of finance and investment but also as a testament to the human spirit. Her journey stands as a beacon of empowerment, resilience, and the pursuit of personal and professional fulfillment against all odds. She embodies the values of strength, determination, and perseverance, showcasing that limitations are only as powerful as one allows them to be. Julie's dedication to her work, coupled with her unwavering spirit, continues to make a significant impact both professionally and personally.


Professional Life

In the labyrinth of life, chance encounters often become the turning points that shape our destiny. For Julie Persia, a serendipitous meeting with Late Mr. Martin Brian during a seminar in London became the cornerstone of her illustrious career in finance, paving the way for an extraordinary journey of growth and accomplishment. Fifteen years ago, Julie's path took an unexpected turn when she crossed paths with Mr. Martin Brian, a visionary in the financial domain, during a seminar where she was in attendance. Their encounter was not just a mere handshake; it was an offer of a wing into the world of finance that transformed her life.

Starting as an intern under Mr. Brian's mentorship at Aura Solution Company Limited, Julie's dedication and aptitude for the nuances of finance were quickly recognized. Under his guidance, she delved into the intricacies of investment management, learning from the best in the field. Mr. Brian's guidance not only honed her financial acumen but also instilled in her the values of integrity, foresight, and excellence that are the hallmark of Aura Solution Company Limited. 


What sets Aura apart, Julie notes, is its unwavering commitment to nurturing talent and recognizing potential. She emphasizes that being a part of Aura is not just about qualifications; it's about the embodiment of excellence and commitment to continuous learning. The company ethos resonates with inclusivity, where even positions considered menial are held by individuals possessing multiple degrees and diplomas.

Nationality.       :        British

Position.            :        Investment Director

Education          :       MBA (Oxford University.)

  • Other activities and functions

  • Chairman of the Board of Directors of Aura Solution Company Limited

  • Chair of the Board of Aura  Foundation

  • Member of the Leadership Council of the Aura Foundation

Company   :   Aura Solution Company Limited 

President    :    Adam Bengamin

Vice President : Hany Saad (Global)

Vice President (Wealth) : Alex Hartford

Vice President (Asset ) : Chelsea Hartford

Email       :

Website    : 

Julie feels privileged to have been mentored by Mr. Brian, an opportunity that not many have had. His legacy lives on in her work ethic, guiding her decisions and shaping her approach to investment management. She cherishes the values instilled in her by her mentor and endeavors to pass on this knowledge to the next generation of professionals.

As an Investment Director at Aura Solution Company Limited, Julie stands as a testament to the company's belief in nurturing talent and recognizing potential. Her journey from an intern to a seasoned professional mirrors the opportunities and growth prospects available within the company for those willing to put in dedication and hard work. Julie Persia's story isn't just about professional success; it's a testament to the transformative power of mentorship and the value of a workplace that believes in its employees. Her journey symbolizes resilience, determination, and the triumph of perseverance in the face of challenges.

In conclusion, Julie's journey at Aura Solution Company Limited exemplifies the essence of seizing opportunities, embracing transformation, and the profound impact mentorship can have on an individual's professional trajectory. Her fifteen years at Aura stand as a testament to the company's commitment to fostering talent and providing an environment where individuals can thrive, regardless of their initial circumstances.

Julie Persia stands tall as a Director at Aura Solution Company Limited, where her profound impact extends beyond the realms of traditional finance. Her journey from a promising academic at Oxford University to a revered figure within Aura is a testament to her unwavering determination and commitment to excellence. Joining Aura over a decade ago marked a significant milestone in Julie's professional life. Her initial steps as an intern under the mentorship of industry luminary Late Mr. Martin Brian were the foundation upon which her career was built. Under his guidance, she developed a keen understanding of investment strategies and financial management, which laid the groundwork for her ascent to leadership within the company.

Julie's pivotal role as a Director is not solely defined by her astute financial acumen but also by her advocacy for ethical and sustainable investments. Recognizing the shifting paradigms in the financial sector, she has been at the forefront of championing the integration of Environmental, Social, and Governance (ESG) principles into Aura's investment strategies. Her commitment to ESG principles is not merely a professional endeavor; it's a reflection of her personal values. Julie firmly believes that responsible investing is pivotal in driving positive change, fostering sustainability, and contributing to a more equitable society. Her relentless efforts have influenced Aura's approach, ensuring that each investment decision reflects a balance between financial returns and societal impact.

Under her guidance, Aura has embraced a future-oriented approach by harnessing the power of technology, particularly Artificial Intelligence (AI), in investment strategies. However, what sets Julie apart is her vision to utilize AI not only for financial gains but also to assess ESG factors. This pioneering approach sets a new standard in the financial industry, demonstrating that technology can be harnessed to drive sustainable investments for a better world. Julie Persia's leadership transcends the boardroom; it extends to a commitment to education and empowerment. She actively mentors young talents, advocating for inclusivity and diversity within Aura. Her dedication to nurturing talent reflects her belief that a diverse workforce brings forth varied perspectives and drives innovation.

Outside her professional realm, Julie is a fervent advocate for social causes, supporting initiatives that promote education for underprivileged children and environmental conservation. Her holistic approach to making a difference extends far beyond her role at Aura, leaving an indelible mark on the community. In conclusion, Julie Persia's directorship at Aura Solution Company Limited epitomizes a visionary leader who seamlessly integrates financial expertise with ethical considerations. Her unwavering commitment to ESG principles and technological innovation is reshaping the financial landscape, setting a precedent for responsible investing. Beyond the bottom line, her impact resonates in the broader context of societal well-being, embodying the true essence of a leader dedicated to making the world a better place.


Education often serves as the cornerstone for success, shaping individuals into leaders in their respective fields. Julie Persia's educational journey, marked by dedication and exceptional achievements, stands as a testament to the transformative power of learning and perseverance. Graduating with an MBA from the prestigious Oxford University in London with honors in Accounting, Julie's academic journey was nothing short of remarkable. Her pursuit of excellence was evident from the outset, where she not only excelled in her coursework but also garnered a gold medal for her outstanding academic performance.

The foundation for her illustrious career in finance and investment management was laid during her time at Oxford. Julie's deep-seated passion for finance, coupled with her relentless drive for knowledge, set her apart as a standout student. Her academic prowess wasn't just a result of innate talent; it was a testament to her unwavering dedication and commitment to mastering her field. Throughout her MBA program, Julie demonstrated exceptional aptitude in accounting principles, financial analysis, and strategic management. Her ability to grasp complex financial concepts and apply them innovatively was commendable, earning her recognition not only from her professors but also from her peers.

The accolades she received, notably the gold medal for academic excellence, underscored her commitment to academic rigor and intellectual curiosity. Julie's pursuit of knowledge wasn't limited to excelling in her coursework; it was a testament to her thirst for continuous learning and growth.

Beyond the academic sphere, Julie's tenure at Oxford University was marked by her active participation in various extracurricular activities and initiatives. Her leadership skills, honed through engagement in student organizations and collaborative projects, showcased her ability to navigate diverse environments and foster teamwork—a skill set that would later prove invaluable in her professional journey. Julie Persia's educational accomplishments at Oxford University were not merely milestones; they were the foundation upon which she built a distinguished career. Her academic achievements, coupled with her unwavering commitment to excellence, laid the groundwork for her subsequent success in the finance and investment management realm.

Today, Julie stands as a beacon of inspiration—a testament to the fact that a solid educational foundation, coupled with relentless dedication and passion, can pave the way for extraordinary accomplishments. Her journey serves as a testament to the transformative power of education and the endless possibilities it offers to those who dare to dream big and work tirelessly to achieve their goals.

Noteable Investment

In the world of high-stakes finance, orchestrating an investment plan of massive proportions requires not just financial acumen but also meticulous planning, due diligence, and unwavering dedication. Julie Persia, a seasoned investment director, recently spearheaded a monumental investment plan worth a staggering 2.7 trillion USD for Asia—an endeavor that stands as a testament to her strategic prowess and relentless commitment to excellence.

Julie's journey towards this colossal investment plan was characterized by exhaustive groundwork, intensive research, and an unwavering focus on detail. The sheer magnitude of the project demanded an intricate understanding of market dynamics, risk assessment, and a keen eye for emerging opportunities in the Asian market. From the inception of the idea to its execution, Julie led every stage of the process. Extensive paperwork, thorough due diligence, and meticulous analysis formed the backbone of her approach. Her days were filled with intense scrutiny of market reports, economic indicators, and scrutinizing potential investment avenues. Zoom calls became the conduits through which strategies were discussed, refined, and meticulously crafted.

The success of this monumental investment plan owed much to Julie's hands-on approach. Her leadership was not limited to boardroom discussions; she actively engaged with diverse teams, leveraging their expertise to fine-tune strategies that aligned with the investment objectives. What set Julie's approach apart was her holistic view of the investment landscape. Beyond crunching numbers, she recognized the significance of socio-economic factors, environmental considerations, and governance frameworks in shaping the success of such a massive endeavor. Her insistence on aligning the investment plan with ESG principles underscored her commitment to responsible and sustainable investing. In navigating the complexities of the Asian market, Julie's foresight and ability to adapt to dynamic scenarios were instrumental. The plan was not merely about injecting capital; it was about fostering growth, driving innovation, and creating lasting socio-economic impact across the region.

Designing an investment plan for a region as diverse and dynamic as Asia demands a comprehensive strategy that encompasses various facets of economic growth, market dynamics, and emerging opportunities. Crafting a blueprint for a successful investment plan requires careful consideration of key factors:

  1. Market Analysis: Conduct an in-depth analysis of the Asian market, considering economic indicators, growth sectors, and regional disparities. Identify key industries poised for growth, such as technology, renewable energy, healthcare, and consumer goods.

  2. Risk Assessment and Diversification: Evaluate the risk landscape, considering geopolitical tensions, regulatory changes, and market volatility. Develop a diversified portfolio to mitigate risks and maximize returns across different asset classes and countries within Asia.

  3. ESG Integration: Integrate Environmental, Social, and Governance (ESG) principles into the investment strategy. Identify companies and projects that align with sustainability goals, promoting responsible investing and contributing positively to society.

  4. Technology and Innovation: Leverage technological advancements and innovation hubs within Asia. Invest in emerging technologies, startups, and research initiatives driving innovation across various sectors.

  5. Infrastructure and Development: Identify opportunities in infrastructure development, including transportation, renewable energy projects, smart cities, and sustainable infrastructure initiatives, aligning with Asia's growing urbanization and modernization trends.

  6. Collaborative Partnerships: Foster strategic collaborations with local businesses, governments, and institutions to gain insights into regional nuances, regulatory frameworks, and investment opportunities.

  7. Long-Term Vision and Flexibility: Develop a long-term investment vision while remaining adaptable to market shifts and evolving trends. This ensures the ability to capitalize on emerging opportunities and navigate potential challenges.

  8. Due Diligence and Continuous Monitoring: Conduct rigorous due diligence on potential investments, analyzing financial viability, growth prospects, and potential impacts. Implement a robust monitoring system to track performance and adjust the strategy as needed.

  9. Stakeholder Engagement: Engage with stakeholders, including investors, industry experts, and local communities, to ensure alignment of investment goals with societal needs and expectations.

  10. Sustainable Growth and Impact : Emphasize investments that not only generate financial returns but also contribute to sustainable growth, job creation, and social impact across the diverse economies of Asia.


In summary, an effective investment plan for Asia must encompass a holistic approach, blending financial expertise with a commitment to responsible investing, innovation, and long-term sustainability. By focusing on diverse sectors, embracing technology, mitigating risks, and fostering collaborations, such a plan can unlock substantial opportunities and drive economic growth while creating positive societal impacts across the region.

The execution of this monumental investment plan stands as a testament to Julie Persia's strategic vision and her relentless pursuit of excellence. Her unwavering dedication, tireless efforts, and meticulous attention to detail ensured the realization of a plan that promises to reshape the economic landscape of Asia for years to come. In conclusion, Julie Persia's feat in orchestrating a 2.7 trillion USD investment plan for Asia stands as a defining moment not just in her career but in the annals of global finance. Her strategic brilliance, coupled with her unwavering commitment to responsible investing, reaffirms her status as a visionary leader and trailblazer in the world of investment management. This monumental endeavor serves as a testament to the transformative power of strategic planning, dedication, and astute leadership in shaping the future of financial landscapes.


Early Life
Profssionl Life
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