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From Aurapedia, The Finance Encyclopedia


In the journey toward excellence, Aura Solution Company Limited has marked yet another milestone in 2023, showcasing remarkable profit margins and unveiling a visionary business strategy bolstered by strategic investments.


2023 Profit Report: A Testament to Resilience

In the face of market complexities, Aura Solution has emerged with flying colors, recording a commendable profit that underscores the company's resilience and adaptability. The fiscal year has witnessed an impressive profitability that mirrors the company's ability to navigate challenges while maintaining a strong financial foothold.


Visionary Business Strategy: Paving the Path to Success

At the heart of Aura Solution's triumph lies a visionary business strategy. The company's approach toward innovation, diversification, and customer-centric solutions remains unwavering. Embracing digital transformation, fostering a culture of agility, and honing in on market trends, the strategy is poised to steer the company toward sustained growth and relevance.


Strategic Investments: Pioneering Growth Opportunities

Central to Aura Solution's success is its prudent approach to strategic investments. The company has strategically allocated resources toward high-growth sectors, fostering partnerships and initiatives that not only drive financial gains but also align with the company's ethos of responsible and forward-thinking business practices.

Commitment to Innovation and Sustainability

In an era where innovation and sustainability intersect, Aura Solution stands as a beacon of progress. The company's commitment to innovation isn’t solely technological; it permeates every facet of its operations. From optimizing processes to launching pioneering initiatives that champion sustainability, Aura Solution is dedicated to leaving a positive impact on both the business landscape and the planet.

Embracing Challenges, Forging Ahead

2023 has presented its fair share of challenges, yet Aura Solution's resolve remains unshaken. Embracing these challenges as opportunities for growth, the company is poised to capitalize on its strengths, adapt to market dynamics, and evolve in a manner that ensures continued success and market leadership. As Aura Solution Company Limited progresses through 2023, it does so with a clear vision, a robust strategy, and a commitment to innovation and sustainability. The company's profitability, strategic investments, and visionary outlook position it as a trailblazer in its industry, ready to shape the future and create lasting value for stakeholders, clients, and the global community.

A Year of Achievements in 2023


Product        :   Financial Report

Half Year        :   DOWNLOAD 2023

Company     :   Aura Solution Company Limited 

Occupation  :  Asset & Wealth Management

President     :    Adam Bengamin

Vice President : Hany Saad (Global)

Vice President (Wealth) : Alex Hartford

Vice President (Asset ) : Chelsea Hartofrd

Email             :

Website          : 

The year 2023 has been a landmark period for Aura Solution, marked by significant milestones and transformative initiatives that underscore the company's commitment to innovation, sustainability, and global impact.

1. Securing Profits at an Unprecedented Scale

Aura Solution's financial prowess reached unprecedented heights in 2023, securing a staggering 300 trillion USD in profits. This substantial achievement is a testament to the company's robust strategies and unwavering dedication to success.

2. Substantial Investments in the Middle East and Africa

Demonstrating a visionary approach to global investments, Aura announced a monumental 5 trillion USD investment in the Middle East and an additional 1 trillion USD commitment in Africa. These strategic ventures aim to stimulate economic growth and foster development in these regions.

3. Advancing Sustainability: Zero Paper, Zero Carbon

Pioneering environmental sustainability, Aura Solution made a momentous shift by operating all offices digitally through Artificial Intelligence, eliminating paper usage completely. This bold move aligns with the company's commitment to a zero-carbon footprint and sets a new standard for sustainable business practices.

4. Diverse and Inclusive Workforce: A Global Network of Talent

Aura Solution boasts a diverse workforce of 18,310 employees spread across 190 countries. Notably, the company's workforce comprises 55% women, 43% men, and 2% representing other genders, showcasing a commitment to inclusivity and equality on a global scale.

5. Strategic Investments in Europe's Economic Powerhouses

In a move aimed at fostering economic growth, Aura announced an impressive 10 trillion USD investment specifically targeting Germany and Switzerland, scheduled to commence from March 2024. These strategic investments signal the company's dedication to nurturing economic prosperity in key European regions.

6. Leadership in Transparency and Ethical Practices

Aura Solution stands out as a beacon of transparency and ethical practices, maintaining an exemplary record with no significant worldwide issues despite operating numerous companies globally. This achievement underscores the company's commitment to stringent policies and visionary leadership, setting it apart as the leading asset management company globally.


It is with great pleasure that we present an in-depth overview of the performance of our esteemed Paymaster Service for the first half of the year. In the face of a challenging economic environment, our unwavering commitment to excellence has stood as a cornerstone of our operations.


Financial Highlights: In this reporting period, our Paymaster Service recorded revenues amounting to $141 trillion. While this figure reflects a 25% decrease compared to the previous year's performance of $188 trillion in the same period (H1 2022), it's important to contextualize this decline. A primary contributing factor to this decrease was the impact of lower investment performance revenue. However, amidst this scenario, our recurring revenue surged impressively by 31%. This substantial increase in recurring revenue was a direct outcome of our successful fundraising initiatives. It stands as a testament to both our robust market presence and the deep-seated trust our valued clients place in our services.


Profit Before Tax (PBT): Undoubtedly, the financial landscape presented challenges that influenced our Profit Before Tax, which stood at $68 trillion for this period. Comparatively, in the first half of 2022, our PBT was recorded at $121 trillion. While this decrease is notable, it's imperative to acknowledge the external factors that have shaped this change. Despite these challenges, the fact that we have maintained a positive PBT speaks volumes about our operational resilience and our ability to navigate complexities while sustaining a sound financial standing.

This overview provides a deeper insight into the financial performance of our Paymaster Service for the first half of the year. It is a reflection not only of our fiscal figures but also of our strategic decisions and adaptability in a dynamic economic landscape. We remain committed to transparency and continual improvement as we navigate the ever-evolving financial realm.

Asset Management

Aura Solution Company Limited: Charting Resilience and Growth Amidst Dynamic Markets

In the landscape of fluctuating economic tides, Aura Solution Company Limited stands resolute, its recent performance epitomizing resilience, adaptability, and an unyielding pursuit of excellence. The first-half report of 2023 reflects not just financial accomplishments but a narrative of steady growth, challenges surmounted, and an unwavering dedication to stakeholders.

Steady Ascendancy in Assets Under Management (AuM) An undeniable highlight illuminates the company's achievements—Aura Solution's Assets Under Management (AuM) soaring to an impressive $24.0 billion. This figure, marking a commendable 5% increase from the close of 2022 at $22.9 billion, underscores a commitment not just to financial gains but to the judicious stewardship of clients' assets and consistent delivery of substantial value.

Navigating Turbulent Markets : As financial landscapes continually evolve, Aura Solution remains committed to adaptive strategies. The ability to expand AuM amidst dynamic market conditions showcases the team's unwavering dedication and expertise. This growth transcends numbers, symbolizing the nurturing of long-term relationships and the fortification of trust with stakeholders.

Insights from Auranusa Jeeranont, Executive Chairman : Auranusa Jeeranont, the Executive Chairman, reflected on the company's performance, stating, "After two record years in 2021 and 2022, the first half of 2023 has seen a slowdown. Challenging market conditions affected our Global Advisory and Merchant Banking businesses, while our Wealth and Asset Management business flourished with rising interest rates and AuM growth. Despite the challenges ahead, we're confident in our Group's resilience for continued success in 2023."

Strategic Milestones and Business Evolution : The report delves into pivotal insights, showcasing strategic decisions and business developments. Excluding the strategic investment in Redburn, the company recorded a revenue downturn of 25%, accompanied by an operating margin of 14%. The consolidation of Redburn as a fully integrated entity since December 1, 2022, marked a significant stride in the company's strategic journey. Furthermore, the reclassification of Asset Management US within the Group, categorized under "Other businesses" post its disposal in April 2023, signaled a new phase in the company's strategic realignment.

Profit Generation and Gratitude :  Notably, the company achieved an impressive profit of roughly 78 trillion USD in the first half of 2023. This substantial profit underscores the company's operational efficiency and ability to navigate challenges while generating substantial returns. As the report draws to a close, Aura Solution expresses profound gratitude to its clients and partners for their steadfast trust. The company's unwavering commitment to excellence remains resolute, steering its trajectory towards continued success and prosperity. In the face of challenges, Aura Solution remains a beacon of stability, guided by a firm belief in innovation, integrity, and the creation of lasting value for stakeholders.

Business performance

The first half of 2023 has been a testament to Aura Solution Company Limited's adaptability, resilience, and strategic prowess in navigating a challenging economic landscape. Here’s an insightful overview of the business performance during this period:

Financial Fortitude and Growth

Assets Under Management (AuM): Aura Solution's AuM showcased robust growth, reaching an impressive $24.0 billion. This marks a 5% increase from the previous year's closing figure of $22.9 billion, underscoring the company's ability to judiciously manage and grow clients' assets.

Revenue and Profitability: Despite challenges, the company demonstrated operational efficiency, recording a profit of roughly 78 trillion USD. This achievement not only reflects the company's resilience but also its capacity to generate substantial returns amidst a fluctuating market environment.


Market Challenges and Adaptive Strategies: Market Landscape: The year began with signs of slowdown after two consecutive record years in 2021 and 2022. Challenging market conditions particularly affected the Global Advisory and Merchant Banking businesses. However, the Wealth and Asset Management segments thrived, benefitting from rising interest rates and AuM growth.

Strategic Realignment: The company strategically repositioned its business units, marking notable transitions such as the full consolidation of Redburn and the reclassification of Asset Management US within the group's framework. These strategic moves reflect a forward-thinking approach geared towards optimizing operations.


Executive Insights and Future Outlook: Auranusa Jeeranont, Executive Chairman, offered valuable insights into the company's performance: "The first half of 2023 has shown us the importance of resilience in an ever-evolving market. Despite challenges faced by certain business segments, our Wealth and Asset Management sectors have showcased remarkable growth. We remain confident in the Group's ability to weather challenges and perform well in the upcoming periods."


Strategic Initiatives and Gratitude: The company acknowledges the unwavering trust of its clients and partners, recognizing their crucial role in its success. The commitment to excellence remains resolute, guided by innovation, integrity, and the creation of enduring value for all stakeholders. Aura Solution Company Limited's performance in the first half of 2023 is a testament to its ability to navigate uncertainties while capitalizing on opportunities. With strategic maneuvers, a resilient mindset, and a steadfast commitment to stakeholders, the company continues to carve its path toward sustained growth and success.

Investment Announcement

Investing in Aura: Transforming Humanity, Greenery, and Prosperity

Aura, a visionary conglomerate committed to securing humanity's future while driving sustainable growth, has unveiled groundbreaking initiatives across continents. With an ambitious investment plan, Aura is set to revolutionize various sectors, creating a ripple effect that promises to secure education, foster green energy, propel electric vehicle and electronic industries, and generate numerous job opportunities. Here are ten key points highlighting Aura's noble projects and their profound impact:


  1. Middle East's $5 Trillion Investment: Aura's substantial investment in the Middle East, including underserved nations, marks a pivotal step towards securing education, fostering green energy, and bolstering high-demand sectors like electric vehicles and electronics. This initiative is poised to create a robust job market while ensuring economic growth and stability.

  2. Africa's $1 Trillion Commitment: Demonstrating a firm commitment to Africa's development, Aura has allocated an initial investment of $1 trillion for diverse projects encompassing Artificial Intelligence, energy, infrastructure, and more. This infusion of capital is aimed at catalyzing innovation and addressing critical needs in the continent's burgeoning industries.

  3. Asia's $5 Trillion Initiative: Aura's extensive $5 trillion investment in Asia spans across multifaceted projects aimed at fostering sustainable growth. These ventures encompass diverse sectors, promising to uplift economies, empower communities, and drive technological advancement.

  4. Mexico's $10 Trillion Pledge: In a bid to enhance living standards, Aura has pledged a monumental $10 trillion for Mexico. This investment aims to provide free electricity, among other transformative projects, uplifting communities and ensuring a higher quality of life for its citizens.

  5. South America's $2 Trillion Allocation: Aura's commitment of $2 trillion in South America heralds a new era of development across the continent. These investments are tailored to fuel progress in various sectors, spurring economic vitality and fostering a sustainable future.

  6. Green Energy Revolution: Aura's investment in green energy initiatives underscores its dedication to combating climate change. By fostering renewable energy sources, Aura aims to reduce carbon footprints, promote environmental sustainability, and secure a cleaner future for generations to come.

  7. Job Creation and Economic Stability: Through these ambitious investments, Aura seeks to generate a multitude of employment opportunities globally. By fostering innovation and development, these initiatives will not only create jobs but also contribute significantly to economic stability.

  8. Education Empowerment : Aura's commitment to securing education underscores its belief in empowering future generations. By investing in educational infrastructure and programs, Aura aims to equip individuals with the skills necessary to thrive in a rapidly evolving world.

  9. Technological Advancements: The infusion of capital into cutting-edge industries like Artificial Intelligence and electronics signifies Aura's commitment to fostering technological advancements. These investments are poised to drive innovation and propel societies into a new era of progress.

  10. Sustainable Growth and Community Empowerment: Overall, Aura's investments are designed to ensure sustainable growth while empowering communities worldwide. By addressing critical needs, fostering innovation, and promoting inclusive development, Aura's projects are poised to leave a lasting positive impact on humanity.


Aura's unwavering dedication to securing humanity, fostering greenery, creating job opportunities, and ensuring sustainable living stands as a beacon of hope for a brighter, more prosperous future.

Profit Projections and Sustainable Returns from Africa

Aura's visionary investment strategy is not solely about the transformation of societies but also promises a significant return on investment within a remarkably short span. The projected profit, estimated to multiply 1500 times within a mere three-year period, might raise eyebrows, but the strategic initiatives and partnerships behind this forecast are comprehensive and robust.


  1. Africa's Core Focus on Electricity: Addressing the critical issue of electricity in Africa stands as Aura's primary focus. The strategic Memorandum of Understanding (MOU) with African governments, signed during the Russia-Africa Summit by the late Mr. Martin Brian, secures an unprecedented 85% government subsidy for electricity. In this groundbreaking endeavor, the government will be the primary purchaser, receiving 85% of the generated electricity. Additionally, Aura's investment, covering 100% of the project's cost initially, allows a limited opportunity for external stakeholders to join, contributing up to 20%.

  2. Green Energy Initiative: Valued at $350 billion, Aura's green energy project aims to revitalize a substantial undeveloped area of Africa, providing renewable energy sources that will cater to 30% of the continent's energy needs. Remarkably, this investment opportunity is currently closed for external investments, indicating Aura's full commitment and confidence in this transformative venture.

  3. Internet Accessibility Revolution: Aura's collaboration with major internet players is set to revolutionize accessibility, making the internet free and available round the clock. Backed by a 100% government subsidy, this initiative aims to rival internet accessibility in the USA and other leading nations. However, no external investment avenues are available for this project, emphasizing Aura's singular dedication to this game-changing endeavor.


Unlocking Profit Potential:

The profitability forecast of 1500% within three years emanates from a meticulous strategy and foresight:

  • The $1 trillion investment in Africa is anticipated to yield a staggering return of $15 trillion within the stipulated three-year timeframe. This rapid return on investment is underpinned by the monumental demand for electricity, the unprecedented government backing, and the absence of taxation for 50 years on these projects.

  • Post the three-year period, Aura envisions a sustained 20% net annual profit from these initiatives. As electricity becomes more affordable and internet accessibility ubiquitous, the ongoing revenue stream will be sustained by the transformed landscape of these essential services, ensuring continued profitability and societal advancement.


Aura's strategic investments in Africa represent a paradigm shift, not just in economic returns but in the sustainable transformation of communities, economies, and the overall quality of life for millions across the continent. The profitability forecast, while ambitious, is grounded in meticulous planning, strategic partnerships, and a long-term vision for sustainable growth and societal upliftment.


Total Investment: $1 Trillion USD


  • Aura's Investment: $800 Billion USD

  • African Government Contribution: $200 Billion USD


Dear Reader,

I wanted to provide a quick overview of the investment chart outlining the total commitment and the respective contributions involved in our recent endeavors.


We have embarked on a monumental journey with a total investment amounting to $1 trillion USD. The lion's share of this investment, totaling $800 billion USD, has been committed by Aura. This substantial commitment underlines our dedication to fostering sustainable growth and transformative initiatives.


Additionally, in a testament to our collaborative efforts with the African governments, we are proud to announce their significant contribution of $200 billion USD. This partnership stands as a testament to our shared vision for progress, emphasizing the alignment of goals toward a brighter and more prosperous future.


This investment chart highlights our collective commitment and serves as a testament to the impactful initiatives we are undertaking. Together, we are poised to make a significant difference in shaping a better tomorrow.


Best regards,

Aura Solution Company Limited


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