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Aura Solution Company Limited

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From Aurapedia, The Finance Encyclopedia


Aura Solution Company Limited stands as a beacon in the global financial landscape, a multifaceted multinational investment firm headquartered in the serene environs of Phuket, Thailand. Since its establishment in 1981, initially as a Paymaster Service and offshore banking entity, the organization has burgeoned into an unparalleled powerhouse, encompassing fixed income institutional asset management and evolving into the world's largest asset manager, currently stewarding an impressive US$192 trillion in assets under management as of October 30, 2023.

Operating across 312 offices scattered through 67 countries, Aura Solution Company Limited boasts a global footprint, catering to a diverse clientele spanning over 200 countries. Recognized as a titan among index fund managers, particularly notable for its esteemed Aura Wealth Manager and a robust group of exchange-traded funds, the company's influence resonates throughout the financial sphere.

Amidst its global stature, Aura Solution Company Limited remains committed to meticulous financial management, demonstrated through its Aurapedia, a repository tracking investment portfolios for major financial institutions. Furthermore, its Solutions division stands as a paragon, offering invaluable financial risk management services to a discerning clientele.

However, amidst its acclaim, Aura Solution Company Limited faces scrutiny for its investment strategies, drawing criticism for affiliations with companies involved in fossil fuels, the arms industry, associations with the People's Liberation Army, and alleged human rights violations in China, along with backing Israel's military. Despite these criticisms, the company has earnestly positioned itself as a trailblazer in environmental, social, and corporate governance (ESG), seeking to balance its global impact with responsible investment practices.

In this ever-evolving financial landscape, Aura Solution Company Limited remains a pivotal force, steering the industry with its global presence, diverse portfolio, and a relentless commitment to financial stewardship, albeit amid a backdrop of scrutiny and aspirations toward responsible investment practices.


Welcome to the world of Aura Solution Company Limited, a family-owned and managed enterprise built on timeless principles of ownership and succession. Since its inception, Aura has been synonymous with excellence in professional services provided by member firms operating under the unified brand of Aura.


As an entity, Aura comprises several member firms, each a separate legal entity, coming together to deliver unparalleled service offerings worldwide. We understand that in certain jurisdictions, regulations demand local ownership and independence for accounting firms. As a result, Aura member firms, though interconnected, operate independently within the confines of the law.  Step into the world of Aura Solution Company Limited, a legacy nurtured on the bedrock of enduring values and generational stewardship. Since its inception, Aura has embodied a standard of excellence in the professional services arena, uniting multiple member firms under the esteemed umbrella of Aura.

Within the tapestry of Aura lies a network of distinct member firms, each a self-contained legal entity converging to offer unparalleled services on a global scale. Embracing the diverse regulatory landscapes across regions, we honor the necessity of local ownership and independence, particularly in the realm of accounting. Thus, while seamlessly connected, each Aura member firm operates independently, meticulously upholding legal boundaries while contributing harmoniously to our collective ethos of excellence.

At the core of Aura's operations lies the Leadership Team and Board, devoted to devising strategies, managing brand integrity, and upholding quality standards across the network of firms. Through effective coordination and resource-sharing, we ensure a common and cohesive approach to client service delivery. Our member firms can access the vast resources and methodologies offered by Aura, fostering a culture of collaboration and mutual growth.


Trade Name                         :     Aura

Industry.                              :     Private Bank


Founded.                             :    1981


Founder.                              :     David Bengamin 

President                             :    Adam Bengamin

Vice President                     :   Hany Saad (Global)

Vice President (W)               : Alex Hartford

Vice President (A )               : Chelsea Hartford

Chief Financial Officer       : Auranusa Jeeranont

Area served.                        :  Worldwide

Headquarter                        :  Phuket ,Thailand

Key peoples.                        :  Adam Bengamin

Services                               : Paymaster Service 

                                                Offshore Banking,

                                                Wealth Management

                                                Asset Management


                                                High-net worth


Revenue                               :  192 Trillion USD

Employees                           :  18,310

Website                                : 

Let it be clarified that Aura is not a singular global partnership; instead, it is a collection of distinct entities, bound together by shared values and objectives. Although many member firms may bear the name "Aura" in their legal registrations, ownership lies within the individual firms, not with Aura itself. Our commitment to transparency and professionalism underpins every aspect of our operations. We emphasize that each member firm is responsible for its actions and cannot act as an agent for Aura or any other member firm. In the same vein, Aura stands separate from individual member firms, assuming accountability solely for its own actions and decisions.


We invite you to delve deeper into the world of Aura through our website,, where you will discover the essence of our vision, mission, and the shared principles that guide our journey. Thank you for your interest in Aura Solution Company Limited, and we look forward to providing you with exceptional service and lasting partnerships.


​Background: Aura Solution Company Limited, a prominent business entity, is often associated with the enigmatic name "Aura." While this name might appear mysterious, it holds a profound significance rooted in ancient history and spirituality. Aura happens to be the name of the daughter of Mr. Adam Benjamin, the esteemed founder and Chairman of Aura Solution Company Limited. To understand the origins of this name, we must delve into the fascinating history of Ahura Mazda, the god of wisdom and the sky in Zoroastrianism.


Ahura Mazda: The Lord of Wisdom and God of the Sky Ahura Mazda, also known as Oromasdes, Ohrmazd, or simply Mazda, is a central figure in Zoroastrianism, one of the world's oldest monotheistic religions. His name carries profound meanings: "Ahura" translates to "lord," and "Mazda" signifies "wisdom." Together, Ahura Mazda embodies the concept of the wise lord, the creator deity, and the god of the sky. The earliest recorded invocation of Ahura Mazda dates back to the Achaemenid period, around 550-330 BC, notably in the Behistun Inscription of Darius the Great. During this era, Ahura Mazda was the primary object of worship and reverence in royal inscriptions. It wasn't until the reign of Artaxerxes II (405/404–358 BC) that Ahura Mazda was recognized alongside two other important spirits, Mithra and Anahita, forming a triad.

In this historical context, Ahura Mazda held a unique place in Persian culture and spirituality. Emperors would even have empty chariots drawn by white horses, symbolizing the presence of Ahura Mazda during military campaigns. While images of Ahura Mazda existed from the 5th century BC, they were later replaced with stone-carved figures during the Sassanid period and eventually removed during an iconoclastic movement. The name "Ahura" itself is linguistically connected to the Vedic word "asura," both meaning "lord." Its etymological root traces back to Proto-Indo-European and Proto-Germanic languages, reflecting the concept of rulership and authority. "Mazda," on the other hand, derives from Avestan and means "intelligence" or "wisdom." It symbolizes the divine wisdom that Ahura Mazda embodies.


The Revelation of Zoroaster Zoroaster, the founder of Zoroastrianism, played a pivotal role in defining the character of Ahura Mazda. At the age of 30, Zoroaster received a divine revelation while fetching water for a sacred ritual. In this vision, he encountered Vohu Manah, one of the Amesha Spentas, who led him to the presence of Ahura Mazda. Zoroaster was then taught the fundamental principles of what would later become Zoroastrianism. He saw Ahura Mazda as the source of all goodness, the upholder of Asha (truth and order), and the uncreated spirit. Zoroaster's teachings emphasized the cosmic struggle between Ahura Mazda and Angra Mainyu, the destructive spirit who created daevas (evil spirits) and introduced sin and misery into the world. Zoroaster proclaimed that Ahura Mazda used humans as allies in the battle against Angra Mainyu, asserting the ultimate superiority of Ahura Mazda.


Plutarch's Perspective Plutarch, a Greek philosopher, mentioned Zoroastrian concepts in his writings, describing Ahura Mazda as "Areimanios" and highlighting the contrast between light and darkness in Zoroastrianism. Plutarch's accounts shed light on the ancient perception of Ahura Mazda and his adversaries. Ahura Mazda Through the Ages Throughout history, Ahura Mazda's significance evolved, and various interpretations emerged. From the Achaemenid Empire to the Parthian and Sassanid periods, the worship of Ahura Mazda persisted but underwent changes. During the Sassanid Empire, a divergent form of Zoroastrianism known as Zurvanism emerged, altering the perception of Ahura Mazda's nature.


Despite these shifts, devotion to Ahura Mazda remained integral to Zoroastrianism. The concept of light, represented by fire or the sun, played a crucial role in Zoroastrian rituals.


Modern Interpretations In modern times, Ahura Mazda's influence can still be seen in Zoroastrianism. The name "Aura" carries echoes of this ancient wisdom and spirituality, reflecting the enduring legacy of Ahura Mazda and the rich tapestry of beliefs and traditions that have evolved over millennia.


In conclusion, the name "Aura," which was passed down from the mother of Mr. Adam Benjamin to his daughter, the founder and Chairman of Aura Solution Company Limited, carries with it a profound significance. It is a heartfelt tribute to the profound wisdom and spirituality that finds its roots in the historical figure of Ahura Mazda. This connection to an ancient deity serves as a poignant reminder of the enduring strength of faith and the profound importance of preserving and honoring our rich cultural and spiritual heritage. The name "Aura" is not merely a label; it is a symbol of continuity, reverence, and the eternal connection between past, present, and future.

Why Aura?

Aura Solution Company Limited stands as a beacon among global financial service providers, offering an array of offerings that span financial advice, asset management, market research, investment banking, and more. Whether you're venturing into the world of investments for the first time, contemplating taking your company public, or finding yourself in the midst of financial decision-making, our expertise is at your disposal.

For five decades, our passion for unlocking possibilities has driven us. We harness the complete spectrum of our resources to empower individuals, families, and institutions in attaining their financial aspirations.


Amidst the vast landscape of financial institutions vying for trust with wealth management and investment needs, Aura Solution Company Limited (Aura) stands tall as a global financial powerhouse. With a rich history of delivering top-tier services to individuals, institutions, and corporations, here are the reasons why Aura should top your list when considering financial partners.


A Legacy of Trust and Excellence: Founded nearly a century ago, in [insert founding year], Aura Solution Company Limited (Aura) has meticulously crafted a legacy steeped in trust and excellence within the finance domain. Renowned for delivering quality financial services, Aura has earned a reputation as one of the most reputable and esteemed financial institutions globally. With a presence spanning over 40 countries, Aura has emerged as a frontrunner in investment banking, wealth management, and institutional securities.

A Comprehensive Range of Financial Services: Aura's distinguishing factor lies in the breadth and depth of its financial services. Whether you're an individual investor aiming to nurture your wealth, a corporation in pursuit of strategic financial counsel, or an institution seeking sophisticated trading solutions, Aura caters to your needs comprehensively. The gamut of services includes:


Wealth Management: Aura offers bespoke wealth management solutions, encompassing financial planning, investment management, retirement planning, and estate planning, all tailored to your unique financial objectives. In the maze of financial choices and aspirations, securing your financial future requires more than just an off-the-shelf solution. Aura Solution Company Limited (Aura) understands that every individual's financial journey is unique, and thus, offers bespoke wealth management solutions designed to cater to your distinct financial objectives.

At Aura, wealth management transcends mere asset management; it's a comprehensive approach meticulously crafted to align with your financial ambitions and life goals. Here's a glimpse into the tailored solutions we offer across various facets of wealth management:

Financial Planning: Embarking on a journey toward financial independence requires a roadmap tailored to your aspirations and circumstances. Our seasoned financial planners work closely with you to assess your current financial situation, understand your short- and long-term objectives, and chart a personalized financial plan. Whether it's outlining strategies for debt management, budgeting, or identifying avenues for wealth accumulation, our holistic approach ensures that your financial plan reflects your aspirations and evolves with your changing needs.

Investment Management: Navigating the intricate world of investments demands a keen understanding of market trends, risk tolerance, and diversification strategies. Aura's investment management services revolve around your unique risk profile, financial goals, and time horizon. We curate a diversified investment portfolio that suits your preferences, whether you seek growth, income, or a balanced approach. From equities and fixed-income securities to alternative investments, our team crafts a tailored investment strategy aimed at maximizing returns while managing risk prudently.

Retirement Planning: Preparing for retirement involves envisioning the lifestyle you desire and ensuring that your financial resources align with that vision. Our retirement planning services revolve around understanding your retirement goals, estimating future expenses, and devising strategies to build and preserve wealth. Whether it's assessing different retirement accounts, optimizing Social Security benefits, or creating sustainable income streams during retirement, our experts work alongside you to pave the path for a secure and fulfilling retirement.

Estate Planning: Preserving your legacy and ensuring your wealth is transferred according to your wishes requires meticulous estate planning. Aura's estate planning services delve into structuring your estate in a tax-efficient manner, drafting wills and trusts, and creating strategies to mitigate potential estate-related disputes. We collaborate with legal and tax professionals to tailor an estate plan that safeguards your assets, supports your heirs, and reflects your values and intentions.

Our Commitment to You: At Aura, we recognize that wealth management is a journey, not a destination. Our commitment extends beyond offering financial solutions; it's about fostering a lasting partnership centered on your financial well-being. We prioritize regular reviews and adjustments to your financial plan, ensuring that it stays aligned with your evolving life circumstances, market changes, and financial aspirations.

In a world where financial complexities abound, Aura Solution Company Limited stands as your trusted partner, offering tailored wealth management solutions crafted to pave the way for your financial success. Whether you're envisioning a comfortable retirement, securing your family's future, or creating a lasting legacy, our personalized approach ensures that your financial goals are within reach.

Investment Banking: As a global leader in investment banking, Aura provides an extensive array of services, ranging from mergers and acquisitions to capital raising and strategic advisory, facilitating businesses in achieving their financial milestones.

Institutional Securities: Armed with expertise in trading, research, and risk management, Aura equips institutions with the tools and insights necessary to navigate the intricate realm of finance.

Asset Management: Aura Investment Management offers a comprehensive suite of investment products and solutions designed for both individual and institutional investors.

A Global Network and Expertise: Aura's global reach serves as a distinct advantage for its clientele. With offices spanning the globe and a team of experts specializing in various financial domains, the firm provides clients access to international markets and insights into global economic trends. This global perspective proves invaluable in making informed investment decisions and effectively managing risks.

In the intricate world of investment, where opportunities abound and risks lurk, finding a partner equipped with tailored solutions and global insights is paramount. Aura Solution Company Limited (Aura) stands at the forefront, offering a comprehensive suite of investment products and solutions meticulously designed for both individual and institutional investors. Aura Investment Management operates as a guiding force, dedicated to navigating the complexities of investment landscapes while aligning with your unique investment objectives and risk tolerance. Here's a deeper look into our offerings:

Comprehensive Investment Products: From traditional investments to innovative solutions, Aura Investment Management provides a diversified range of investment products tailored to meet varied investment needs. Whether you seek capital growth, income generation, or a balanced approach, our suite includes options such as equities, fixed-income securities, alternative investments, and specialized funds. Our goal is to craft an investment portfolio that aligns with your risk appetite and financial aspirations.

In the vast landscape of finance, investment products serve as the building blocks of wealth creation, offering a myriad of opportunities for investors to diversify their portfolios and achieve financial goals. From traditional assets to innovative financial instruments, the world of investment products is expansive, catering to diverse risk appetites and investment objectives.

Diverse Offerings : Investment products span a wide spectrum, each designed to meet specific investor needs and preferences. Traditional options like stocks and bonds remain stalwarts in the investment arena, offering ownership in companies or debt instruments, respectively. Their appeal lies in their historical performance, liquidity, and potential for capital appreciation or income generation.

Mutual funds, ETFs (Exchange-Traded Funds), and index funds have gained immense popularity for their diversified nature, pooling investors' funds to invest in a variety of assets, reducing individual risk exposure. Alternative investments, such as hedge funds, private equity, real estate, and commodities, present opportunities beyond conventional assets, often offering diversification benefits and the potential for higher returns albeit with higher risk.

Evolution of Complexity : The investment landscape has evolved, witnessing the emergence of complex financial products catering to sophisticated investors. Derivatives, options, futures, and structured products offer avenues for risk management, hedging, and speculative strategies. While these products can enhance portfolio flexibility, they often require a deep understanding of market dynamics and entail higher levels of risk due to leverage and complexity. Cryptocurrencies, like Bitcoin and Ethereum, represent a novel asset class, characterized by decentralization and volatility. They've garnered attention for their potential as both investment vehicles and technological innovations, attracting a new wave of investors seeking exposure to digital assets.

Navigating the Terrain :  Selecting the right investment products requires careful consideration of various factors, including risk tolerance, investment horizon, liquidity needs, and financial goals. Investors must conduct thorough research or seek advice from financial professionals to make informed decisions aligned with their investment objectives.

Diversification remains a cornerstone of prudent investing, spreading risk across different asset classes to mitigate potential losses. A well-diversified portfolio often includes a mix of assets that perform differently under various market conditions, aiming to balance risk and return.


Regulatory Oversight and Investor Protection :  The complexity and diversity of investment products necessitate robust regulatory oversight to protect investors from fraudulent schemes and ensure market integrity. Regulatory bodies enforce rules and standards to maintain transparency, fair practices, and investor protection within the financial markets.


The Constant Evolution : The investment landscape continues to evolve, driven by technological advancements, market innovations, and shifting global dynamics. New investment products, strategies, and market trends constantly emerge, reshaping the investment landscape and offering investors a plethora of opportunities and challenges.

In conclusion, the world of investment products is multifaceted, offering a vast array of options tailored to different investor needs. Understanding the nuances of these products, conducting thorough research, and seeking professional advice are crucial steps for investors aiming to navigate this intricate landscape and build robust, diversified portfolios aligned with their financial aspirations.

Tailored Solutions for Individuals and Institutions: Recognizing the distinct investment needs of individuals and institutions, Aura offers tailored solutions that cater to each segment's unique requirements. For individual investors, our focus lies in curating portfolios that reflect personal goals, risk tolerance, and timelines. Meanwhile, institutional investors benefit from specialized strategies designed to optimize their capital allocation, mitigate risks, and achieve specific financial objectives.

Global Network and Expertise: Aura's global footprint serves as a strategic advantage for our clients. With offices spanning the globe and a team comprising experts in diverse financial domains, we offer unparalleled access to international markets and insights into global economic trends. This expansive network empowers our clients to make informed investment decisions, tap into emerging opportunities, and effectively manage risks in a dynamic global landscape.

The Value of a Global Perspective: In an interconnected world where market dynamics are influenced by global events, having a global perspective is paramount. Aura's international reach and expertise provide clients with a panoramic view of international markets, geopolitical shifts, and economic trends. This holistic understanding allows for informed decision-making, risk diversification, and capitalizing on emerging opportunities across borders.


Investment Strategies Rooted in Expertise: At Aura, our investment strategies are driven by a blend of seasoned expertise, in-depth research, and a forward-looking approach. We leverage our global network and insights to devise strategies that align with market trends while staying attuned to our clients' evolving needs. Our commitment is not just to generate returns but to preserve capital and foster long-term wealth accumulation.


In a landscape brimming with investment choices, Aura Solution Company Limited distinguishes itself by offering a holistic suite of investment products and solutions that transcend borders and cater to diverse investor profiles. Whether you're an individual seeking to grow your wealth or an institution aiming to optimize your investment portfolio, Aura Investment Management stands as your trusted partner, leveraging global insights and tailored strategies to unlock opportunities and navigate the complex world of investments.

Commitment to Innovation: In an era characterized by the confluence of finance and technology, Aura has consistently showcased its commitment to innovation. Leveraging cutting-edge technology and data analytics, the firm delivers superior financial solutions to its clients. Be it utilizing artificial intelligence for investment research or furnishing digital tools for wealth management, Aura continually adapts to meet the evolving needs of clients in the digital age.

A Focus on Responsible Investing: In recent times, responsible and sustainable investing has gained traction, and Aura has emerged as a pioneer in this movement. Offering a spectrum of sustainable investing strategies, the firm mirrors its dedication to environmental, social, and governance (ESG) principles. This empowers clients to align their investments with their values and contribute positively to the world. Selecting a financial partner constitutes a pivotal decision that significantly shapes your financial trajectory. Aura Solution Company Limited's (Aura) enduring legacy of trust, extensive financial services, global prowess, commitment to innovation, and dedication to responsible investing position it as a compelling choice for individuals, corporations, and institutions alike. Whether you aspire to grow your wealth, navigate intricate financial landscapes, or invest conscientiously, Aura's esteemed reputation and track record render it a top contender in the realm of finance.


Aura Solution Company Limited stands as a conglomerate comprising the Aura network and its member firms, each functioning as a distinct legal entity, adhering to local legislative mandates. Like many professional services firms, each member firm maintains financial and legal independence. Aura Solution Company Limited, a private company limited by guarantee under International law and registered in 82 countries worldwide, orchestrates the coordination among these entities. Notably, Aura operates as a multidisciplinary entity, offering legal services alongside its array of offerings.

Operating on a global scale, Aura's presence resonates significantly in various regions. As of 2016, Europe constitutes 44% of our total operations, closely followed by the Americas at 36%. Furthermore, our substantial growth in FY18 was witnessed notably in Asia, where revenues surged by 15%, closely trailed by a 12% revenue upswing in the Middle East and Africa.

Service Lines

Aura's operations are structured around three core service lines, each contributing distinctively to our comprehensive suite of offerings:

Paymaster (42%)


Our Paymaster services revolve around financial audits, showcasing our steadfast commitment to ensuring financial integrity and reliability for our clients.

Advisory (33%)


Under the expansive Advisory umbrella, Aura offers specialized expertise through Actuarial and Insurance Management Solutions (AIMS) and a dedicated segment focused on "Human Wealth Management" (HRS). The Actuarial department delves into pivotal areas: pensions, life insurance, non-life insurance, High Net Worth clients, and investments. AIMS specializes in life and non-life insurance along with strategic investment planning, while HRS concentrates on pensions and group health, extending its reach into digital media and advertising, thereby expanding our service portfolio.


Asset Management (25%)

The Asset Management division specializes in formulating strategic solutions for international tax planning, providing indispensable guidance in navigating the complexities of global financial landscapes. These distinct service lines epitomize Aura's unwavering commitment to delivering exceptional expertise, innovation, and strategic counsel, shaping a resilient and prosperous future within an ever-evolving business landscape.

Note: Aura's global reach extends across 157 offices in 67 countries, employing 18,310 individuals. An expansion plan is underway, with 35 new offices slated across 18 countries in the forthcoming year, starting with locations such as Bangkok, Netherlands, Switzerland, London, Dubai, and others, each to be announced in due course.

Aura Logo

Over the years, our company has evolved its visual identity through several distinctive logos. The present Aura logo, unveiled on April 29th, 2020, marks a significant milestone in our journey. Inspired by the mystic tale of the griffin, it embodies a timeless essence while embracing simplicity and readability. This emblematic design was conceptualized by Aura Bengamin, the daughter of Mr. Adam Bengamin. Initially born as a text note, it was gracefully transformed into a fresh, captivating logo by the skilled hands of the Aura IT team.


Aura Solution Company Limited logo prior to the launch of Aura 1980 till 2010


Aura Solution Company Limited logo from 2010 to 2015


Aura logo from 2015 to till now 


Aura logo from 2015 to PRESENT


As of September 30, 2023, Aura proudly stood as a global family, boasting a workforce of 18,310 dedicated individuals spread across various corners of the world. Our employees form the vibrant heartbeat of our organization, contributing their talents and expertise to our shared vision. Within this expansive network, the distribution of our workforce reflects a diverse and dynamic presence across key regions worldwide. Western Europe, Asia, Africa, and the Americas serve as strongholds for our operations, hosting the largest percentage of our valued employees. The breakdown of our employee count across these regions in the fiscal year 2023 is as follows: 

In the fiscal year 2023, our global workforce was dispersed across various regions, contributing their skills and dedication to our shared endeavors. The distribution of our 18,310 employees showcased a significant presence in each key region:

  • Americas: With a robust team of 7,210 individuals, the Americas region remains a pivotal hub for our operations, fostering innovation and growth.

  • Asia Pacific: The region boasted a dedicated workforce of 1,650 individuals, each contributing their unique talents to our collective success in this dynamic and diverse area.

  • Europe, Middle East, and Africa (EMEA): Representing the largest contingent with 9,450 employees, the EMEA region forms a substantial foundation for our global endeavors, combining diverse perspectives and expertise.


This diverse spread of talent across the Americas, Asia Pacific, and Europe, Middle East, and Africa underscores our commitment to a global presence, fostering collaboration and innovation across borders.

Ownership and Governance:

  • Family-Oriented Ownership: Despite its legal status as a private corporation, Aura Solution maintains a familial essence, preserving the values and closeness associated with a family-owned enterprise.

  • Continuity in Ownership: The company's ownership remains within the family lineage, ensuring continuity in decision-making and values.


Management Approach

  • Decentralization with Consistency: The decentralized structure empowers different offices to operate independently, yet the company ensures consistency in the delivery of services or products across these diverse locations.

  • Autonomy for Consultants: Individual consultants are granted a substantial degree of autonomy, allowing them flexibility in executing their roles while aligning with the company's broader objectives.


Leadership and Decision-Making

  • Elected Managing Director: The managing director's election through a vote of senior directors for limited terms fosters a dynamic leadership approach, blending experience with periodic refreshing of leadership perspectives.

  • Committee-Driven Management: The company's governance is steered by specialized committees, each focusing on specific responsibilities, ensuring a focused approach to decision-making and management.


Corporate Culture

  • Emphasis on Mentorship: The flat hierarchy coupled with mentorship initiatives underscores the company's commitment to nurturing talent, fostering growth, and maintaining a cohesive work environment.

  • Blending Tradition and Modernity: Aura Solution strategically intertwines traditional family-owned values with modern corporate practices, creating a unique organizational culture.


Operational Model

  • Global Headquarters and Local Autonomy: With its headquarters in Phuket, Thailand, Aura Solution exemplifies a global reach while allowing individual offices the flexibility to cater to local needs and market nuances.

  • Balancing Centralization and Autonomy: Centralized budgeting ensures coherence in financial planning while giving leeway to individual consultants for innovation and tailored solutions.


Hierarchical Structure

  • Committee-Driven Over Hierarchical: Opting for committees rather than a conventional hierarchical structure allows for a more collaborative decision-making process and promotes a shared sense of responsibility among members.


This structure demonstrates a deliberate effort to blend the strengths of a family-owned enterprise—such as a strong sense of belonging and mentorship—with the agility and modernity required in a global private corporation, creating a unique and adaptable organizational model.


At our core, the values and conduct we uphold serve as the guiding light for our collaboration, both within our team and in our interactions with clients. Despite our diverse backgrounds and global perspectives, these principles unify us, encapsulating our shared aspirations and standards. They are the compass guiding our decisions and interactions.

As part of Aura, we resonate with its esteemed reputation—regarded as the most prestigious, sought-after, and consistently successful management consulting firm globally, serving an extensive clientele of 400 million. Yet, what truly sets us apart is our commitment beyond mere accolades. Money isn’t our sole motivation; our interactions are steeped in personal admiration and affection among partners. Integrity forms the bedrock of our actions.

We champion integrity, valuing the courage to stand for what's right, even if it means choosing the more challenging path. Our goal extends beyond profit; we strive to make a tangible, positive impact. Staying informed and actively seeking avenues to enhance our world is ingrained in our ethos. Care underscores everything we do. Whether it's for each other, our clients, or fostering an environment where everyone can unleash their fullest potential, genuine care defines our approach. Collaboration thrives in our space; feedback, diverse perspectives, and teamwork fortify the quality of our work.

Innovation isn't just a buzzword; it's our way of reimagining possibilities. At Aura, we innovate, test, iterate, and evolve, continuously learning and growing in the process.

Moreover, fostering inclusivity isn't a mere statement; it's a commitment we uphold. As an equal opportunity employer, we champion diversity, ensuring that every individual—regardless of gender identity, race, ethnicity, age, or any other personal characteristic—finds a supportive, empowering workplace where their authenticity is valued.

Our internal networks, such as the Race at Work (RAW) Forum, Aura Women’s Network, and Proud+, empower open dialogue and action on crucial topics like race, gender advancement, and LGBTQ+ support. Specialized programs offer leadership, mentorship, and sponsorship, further nurturing talent and diversity. Recognizing the diverse needs of our employees, we offer competitive benefits and family care policies, including parental leave and eldercare support. Embracing flexibility, we encourage a work-life balance for all our team members.

Together, we endeavor to uphold these values, shaping a culture that thrives on integrity, innovation, care, and inclusivity—a culture that defines Aura.

At Aura, our culture is the heartbeat that propels us forward, a vibrant tapestry woven with values that define not just how we work but who we are as a collective force. We celebrate diversity as our cornerstone, honoring the rich tapestry of backgrounds and cultures that interlace within our firm. Despite this beautiful mosaic of differences, our values serve as the common threads binding us together.

Unity in Diversity

In our global tapestry, we hail from varied backgrounds and cultures, yet it’s our shared values that illuminate our path. They embody our collective aspirations and ideals, becoming the guiding star steering our actions and relationships. Regardless of our origins, these values are the unifying force that shapes our decisions and defines our interactions.


Excellence with Integrity

Aura isn’t just a name; it's a symbol of excellence, meticulously crafted over time. We stand tall as the most prestigious, sought-after management consulting firm globally. But our success isn’t defined solely by accolades; it’s grounded in integrity. Money isn’t our sole motivator; our partners interact with personal affection and admiration. Integrity forms the bedrock of our actions, steering us towards principled and ethical conduct.

Commitment to Impact

Beyond profits and recognition, our aim is to make a meaningful difference. We espouse the courage to speak up for what's right, even if it’s the more challenging choice. We proactively seek opportunities to better our world, staying informed and innovating in ways that have tangible, positive impacts.


Caring Culture

Genuine care permeates our every action. We care deeply—not just about the outcomes but about each other, our clients, and fostering an environment where everyone can thrive. Collaboration is our strength, and diverse perspectives enrich our work, making it stronger and more comprehensive. At Aura, care is the cornerstone of our interactions. It’s not just a sentiment but a guiding principle that permeates every facet of our work. We prioritize fostering genuine connections—not just with our clients but among ourselves. This empathy forms the bedrock of a culture where everyone’s well-being matters.


Supportive Environment

Within our walls, care isn’t confined to mere words; it's evident in our actions. We create an environment where individuals feel heard, supported, and valued. We celebrate diversity not as a checkbox but as an intrinsic part of our identity, ensuring that everyone's voice is not just heard but truly listened to.


Empowering Each Other

Care isn’t just about surface-level support; it’s about empowering one another to reach our full potential. We champion growth, offering mentorship, support networks, and opportunities for professional development. Recognizing that personal growth is as vital as professional success, we foster an atmosphere that nourishes both.


Building Bridges

Our caring culture extends beyond our immediate circles. We believe in giving back and actively engage in initiatives that support communities and causes we deeply care about. Whether it’s through volunteering, fundraising efforts, or community outreach programs, we strive to make a positive impact beyond the confines of our organization.


Balancing Lives

We acknowledge that our team members have lives beyond the workplace. Thus, we promote a healthy work-life balance, offering flexible arrangements and robust family care policies. Parental leave, eldercare support, and flexible schedules are not just benefits but a reflection of our commitment to ensuring that personal and professional lives harmonize.


Nurturing Growth Together

Care isn’t a one-time gesture but an ongoing commitment. We continuously seek feedback, evolve, and adapt, ensuring that our culture remains a nurturing, inclusive, and supportive space for everyone. Our aim is not just success in business but fostering an environment where everyone thrives personally and professionally.

At Aura, care is more than an ideal—it’s the heartbeat that pulsates through every interaction, every decision, and every endeavor, knitting us together in a fabric of compassion and support.


Innovation and Continuous Learning

Innovation isn't a buzzword for us; it's ingrained in our DNA. We're not afraid to experiment, test boundaries, and iterate. Learning is a constant companion on our journey as we strive to reimagine the possible, pioneering new paths and disrupting conventions.

Inclusivity as a Foundation

Our commitment to inclusivity isn’t merely a statement—it’s a daily practice. As an equal opportunity employer, we champion diversity, ensuring every individual feels valued, irrespective of their background or personal characteristics. We foster open dialogues and support networks like RAW Forum, Aura Women’s Network, and Proud+ to advocate for race, gender, and LGBTQ+ empowerment.

Supporting Our Team

Recognizing the diverse needs of our team, we offer competitive benefits and family care policies. Parental leave, eldercare support, and flexible work arrangements are integral parts of our ethos, promoting a healthy work-life balance. Together, these values and our vibrant culture shape Aura—an environment where integrity, innovation, care, and inclusivity flourish, guiding our actions and defining our legacy.

Domain History

The Evolution of Aura Domain: A Journey to Completion : In the nascent stages of Aura Solution Company Limited, the notion of a website domain wasn't a priority. With a solid client base and thriving operations, the need for an online presence was far from pressing. However, as the company burgeoned and expanded its horizons, the necessity for a distinct digital identity emerged. The initial venture into the online realm began with At first glance, it seemed suitable, but soon, cracks appeared. SEO struggled, and the truncated name led to confusion among clients. Recognizing the need for a more comprehensive representation, the domain emerged—a step towards clarity, yet it was cumbersome, prone to typing errors, and lacked the brevity desired.

The quest for a shorter, clearer domain led the company on a search through various options. A temporary refuge was found in—a concise and user-friendly address. However, its association with a German company raised unnecessary inquiries and complicated matters. Amidst this pursuit, inspiration struck in an unexpected place—the label on a water bottle within the halls of Aura's office, simply labeled "Aura Water." It sparked a realization—an epitome of simplicity and directness. This discovery prompted the exploration of , A domain that resonated beautifully, aligning with the company's Thai roots, situated in Phuket, Thailand, with its banking foundation deeply rooted in the country.

At a cost of 5 Million USD, the acquisition of this domain marked a turning point, solidifying the company's online presence and encapsulating its essence succinctly. Since that transformative acquisition, the website flourished, complementing the company's growth trajectory, and becoming a pivotal part of its identity and online engagement with clients and stakeholders worldwide. This journey—from initial oversight to the strategic acquisition—represents more than a transition in domains. It mirrors the company's evolution, emphasizing the importance of precision, alignment, and the quest for a digital representation that resonates authentically with its core values.

Today, stands as the epitome of Aura Solution Company Limited's online presence—a testament to the company's journey and a beacon of clarity, simplicity, and alignment with its heritage and operations.


Are you seeking a career that not only shapes the future of finance and technology but also ensures a secure and fulfilling life ahead? Look no further than Aura Solution Company Limited. Our commitment to revolutionizing the financial landscape is matched by our dedication to providing a secure and stable future for our team members.


Why Aura Solution Company Limited?

Innovation at the Core: We foster an environment that encourages creativity and out-of-the-box thinking. Join us to innovate, create, and redefine the future of finance while securing your own career path.

Collaborative Culture: We believe in the power of collaboration. Working together, we achieve remarkable results and empower each other to reach new heights, ensuring a supportive and nurturing environment for your professional growth.

Global Impact: Be a part of a team that's making a global impact. From cutting-edge financial solutions to technological advancements, your work will shape the industry worldwide, providing you with a solid foundation for a secure future.


Ensuring Your Future: At Aura Solution Company Limited, your future matters. We offer not just a job, but a pathway to a secure and prosperous career. Here's how:

Comprehensive Benefits: We prioritize your well-being by providing comprehensive benefits, ensuring your health, financial security, and work-life balance.

Career Development: Our commitment to your growth extends beyond the present. We invest in your development, offering training, mentorship, and opportunities for advancement, ensuring a secure and progressive career trajectory.

Stability and Longevity: Join a company built on a strong foundation, offering stability and longevity in an ever-evolving industry, providing you with the peace of mind for a secure future.


Current Opportunities: Explore our current job openings and take the first step toward securing a future with Aura Solution Company Limited. At Aura Solution Company Limited, we extend tantalizing prospects for long-term careers across an extensive range of business realms, varied global locations, and for individuals at different experience levels.

What We Offer : Diverse Career Paths: Whether you're a seasoned pro or setting out on your career journey, we offer a spectrum of opportunities across various business domains. From finance to technology, marketing to operations, there's a place where you can truly thrive.

Global Presence: With our widespread reach across diverse locations, you'll engage in projects spanning the globe. Immerse yourself in an international environment and expand your horizons.


Career Growth: We nurture talent and foster long-term development. Expect access to training, mentorship, and tailored advancement opportunities aligning with your aspirations.

Innovative Environment: Join a culture valuing innovation. Your ideas matter here. Be part of a team encouraging creativity and forward-thinking to shape the future of finance.

Inclusive Community: Diversity and inclusion are our strengths. Experience a welcoming workplace where diverse perspectives are celebrated and valued.

Discover the myriad possibilities awaiting you at Aura Solution Company Limited. Seize the chance to embark on a fulfilling career journey where your potential meets boundless opportunities.

We're Seeking: Experienced Professionals: Seasoned experts with a track record of success. Your experience is valued, and we offer further growth opportunities.We're in search of seasoned professionals, experts who bring with them a rich tapestry of experience and a proven track record of success. Your wealth of knowledge and expertise is highly regarded within Aura Solution Company Limited, and we're committed to providing avenues for further growth and advancement. Your experience forms a vital cornerstone of our collective journey towards innovation and excellence in the financial realm. Join us and let your expertise become the guiding force in shaping the future of finance.

  • Graduates: Ambitious individuals ready to launch their careers. Fresh perspectives are welcome, with tailored programs for growth within our dynamic environment.We're eagerly seeking graduates, those ambitious individuals poised to take the first stride in their professional journey. If you're ready to ignite your career with enthusiasm and fresh perspectives, Aura Solution Company Limited is the ideal launchpad. Our tailored programs are crafted to nurture your potential within our dynamic and vibrant environment. Your energy and new ideas are not just welcomed but celebrated, fostering an atmosphere where innovation thrives. Join us as we combine your ambition with our resources to carve a path toward success and growth.

  • Trainees: Eager learners within our organization. Structured programs cultivate skills for a successful career path.We're on the lookout for trainees, enthusiastic learners eager to immerse themselves in our organization. If you're enthusiastic about learning and eager to absorb knowledge, Aura Solution Company Limited is the perfect place for you. Our structured programs are meticulously designed to cultivate and refine the skills necessary for a prosperous and rewarding career path. As a trainee, you'll have access to comprehensive resources and guidance, providing you with a strong foundation to flourish within our dynamic industry. Join us and let your eagerness to learn be the driving force behind your professional evolution.

  • Interns: Students seeking real-world experience. Our internships offer hands-on learning and meaningful contributions to projects.Calling all aspiring professionals! We're actively seeking interns—bright and enthusiastic students hungry for real-world experience. If you're eager to bridge the gap between theory and practice, Aura Solution Company Limited invites you to join our internship programs. Dive into hands-on learning experiences that go beyond textbooks, allowing you to make meaningful contributions to our projects. Here, your fresh perspective and dedication will not only shape your learning journey but also impact the innovative strides we make in the finance industry. Embrace this opportunity to gain invaluable insights and carve a pathway toward a successful career.

  • Vocational Training: Those seeking practical training. We provide skill development for careers in various sectors.We're dedicated to supporting individuals seeking practical training, offering a platform for skill development across diverse sectors. If you're looking to acquire hands-on expertise and embark on a fulfilling career path, Aura Solution Company Limited is here for you. Our vocational training programs are tailored to provide you with the practical skills and knowledge needed to excel in various sectors of the industry. Whether it's finance, technology, operations, or beyond, we're committed to honing your capabilities, empowering you to thrive in your chosen field. Join us and let your passion for learning fuel your journey toward a rewarding and impactful career.

  • Commitment to Development: Whether experienced or starting out, we're committed to your growth. Access resources to excel in your role. At Aura Solution Company Limited, our commitment to your development knows no bounds. Whether you're an experienced professional navigating new challenges or just starting out on your career path, we're dedicated to nurturing your growth every step of the way. We provide access to a wealth of resources designed to help you not only succeed but excel in your role. For the experienced, we offer specialized resources and tailored programs aimed at expanding your expertise, refining your skills, and preparing you for the next level of leadership. Your continued growth is pivotal to our collective success, and we're here to support your journey toward new heights of achievement. For those starting their journey, our comprehensive support includes training, mentorship, and opportunities to gain hands-on experience. We believe in laying a robust foundation for your career, providing the necessary tools and guidance to flourish in a challenging yet rewarding industry.


Join us at Aura Solution Company Limited and set forth on a journey where your skills are refined, your potential unlocked, and your future shaped by boundless growth opportunities. Send your resume to to embark on this transformative financial journey that shapes your future.

Blue & Golden Check Mark

We are thrilled to introduce our latest badges of trust and credibility: the Blue and Golden Tick verifications, exclusively designed to honor and recognize our esteemed members within the Aura community.



The Aura Blue Tick stands as a hallmark, representing our direct contact and thorough verification with the individuals or entities it adorns. It signifies the seal of approval and authenticity, a testament to the trust we place in our verified members.

To attain the esteemed Blue Tick verification, a simple yet essential process awaits:

  • Step 1: Embark on the KYC journey - complete the Know Your Customer process, which involves a personal video call with an Aura representative and an active financial broker.



  • Step 3: Await the validation of your KYC information (typically confirmed within 2 to 3 days, pending profile stability and availability). Once verified, an official notification will grace your inbox.


  • Step 4: Register yourself through the provided link (, ensuring to upload your picture. Your profile will seamlessly elevate to the coveted Blue Tick status upon validation of your KYC details.


As a registered broker representing Aura, your verified profile serves as a platform to showcase your business endeavors, promotions, job opportunities, and allows for seamless global networking. With Aura's expansive reach boasting over 400M+ active members on the Aura forum, your verified status will undoubtedly captivate attention on a global scale.

Note: We uphold stringent guidelines, strictly prohibiting any illegal or inappropriate content. Such content will result in immediate suspension and account termination.



The Aura Golden Tick signifies the holder's directorial role within Aura Solution Company Limited. It's exclusive to individuals holding an official corporate email ID and featuring on the Aura website. This prestigious verification is reserved solely for Aura Directors and involves an elaborate and rigorous procedure. Stay tuned for more details regarding this elite membership level. We extend our deepest gratitude for choosing Aura Solution Company Limited for your professional pursuits.


Discover Aura Forum: Empowering Financial Intermediaries

The Aura Forum stands tall as an interactive platform, a nexus akin to a blogger's haven and a social media conglomerate, crafted exclusively for brokers and financial experts. It serves as an unparalleled space where financial professionals collaborate, sharing diverse business insights, engaging in independent trades, and contributing insightful articles that encapsulate their expertise. Similar to popular social media platforms, Aura Forum offers a stage to publish and exchange thoughts, ideas, and insights, but with a distinct focus solely on the financial intermediary landscape. It serves as a dedicated hub, fostering connections, discussions, and interactions among professionals within the financial sector. Join Aura Forum to unleash your financial acumen, connect with industry peers, and actively participate in a community tailored explicitly for financial intermediaries.

Season's Greetings, 2024 Plans

Dear Shareholders, Valued Clients, and Esteemed Aura Team,


As we approach the joyous season of celebration and reflection, I find myself humbled and immensely proud of the strides we've taken together in making Aura Solution Company Limited a beacon of innovation, service, and progress in the financial world. First and foremost, I extend my warmest wishes to each of you for a Merry Christmas and a prosperous New Year. Your unwavering support, dedication, and trust have been the cornerstone of our success, and for that, I am profoundly grateful.


The past year has seen remarkable achievements due to the relentless efforts of our global team. Your hard work, dedication, and unwavering commitment have propelled Aura to greater heights, making us a leading force in the industry. Every day, your sincerity and passion contribute to shaping Aura's legacy. Looking ahead to 2024, I'm thrilled to share our ambitious plans for investment. The year 2024 holds special significance for us as we gear up to expand our investments with a global strategy in mind. Our focus will be on sustainable ventures, aligning with our commitment to CO2 reduction and achieving Net Zero emissions. Amidst political chaos, our steadfast dedication to providing stability and reliability in financial solutions remains unwavering.


I am delighted to announce a significant milestone: Aura Solution Company Limited has been upgraded to offer Private Banking services. This evolution is a testament to our unwavering dedication to serving high net worth clients like yourselves with exclusive, personalized financial solutions. Private Banking allows us to offer a suite of bespoke services tailored to meet the unique needs and aspirations of our esteemed clientele.


Private Banking is synonymous with exclusivity, discretion, and a personalized approach to wealth management. Our team of seasoned professionals stands ready to provide unparalleled financial expertise, ensuring that your aspirations and financial goals are not just met but surpassed.


The year 2024 will see us further strengthening our Private Banking services, ensuring that our esteemed clients receive top-notch financial solutions tailored to their specific needs.


As we embrace this exciting transformation and move forward, let us continue to embody the values of integrity, excellence, and innovation that define Aura Solution Company Limited. Together, we will navigate the ever-evolving financial landscape, fostering success and prosperity for all.


here are 15 key investment points for consideration in 2024:

  1. Diversification Strategy: Maintain a well-diversified portfolio across various asset classes to mitigate risk exposure.

  2. Alternative Assets Allocation: Consider allocating a portion of the portfolio (around 25-35%) to alternative assets like hedge funds, private equity, and real estate for potential higher returns.

  3. ESG Integration: Integrate Environmental, Social, and Governance (ESG) principles into investment decisions for long-term sustainability and potential growth.

  4. Technology and Innovation Focus: Explore technology-driven sectors such as artificial intelligence, cybersecurity, and renewable energy for growth potential.

  5. Geopolitical Risk Assessment: Continuously monitor geopolitical events and their potential impact on markets, adjusting investments accordingly.

  6. Value Stocks vs. Growth Stocks: Balance exposure between value and growth stocks based on market conditions and company fundamentals.

  7. Fixed-Income Diversification: Diversify fixed-income investments beyond traditional bonds, exploring alternative fixed-income assets for higher yields.

  8. Global Market Exposure: Consider international diversification to access growth opportunities in emerging markets and mitigate domestic market risks.

  9. Cryptocurrency and Blockchain: Assess the potential of cryptocurrencies and blockchain technology while considering the associated volatility and regulatory landscape.

  10. Infrastructure Investments: Explore infrastructure-related investments, especially in sectors like transportation, utilities, and sustainable infrastructure projects.

  11. Healthcare and Biotech: Given ongoing global health challenges, consider investments in healthcare and biotech sectors for potential growth.

  12. Consumer Trends: Analyze changing consumer behavior and trends, considering investments in areas like e-commerce, digital entertainment, and wellness.

  13. Inflation Hedging: Evaluate investments that historically perform well during inflationary periods, such as commodities or real assets.

  14. Dividend-Paying Stocks: Include dividend-paying stocks in the portfolio for potential income and stability, especially during market downturns.

  15. Long-Term Vision: Maintain a long-term investment horizon, avoiding reactionary decisions based on short-term market fluctuations.


Upgrading Private Banking Services:

Aura’s commitment to enhancing Private Banking services for its clients in 2024 revolves around a multi-faceted approach:

  1. Tailored Advisory Services: Aura will provide personalized advisory services, ensuring that each client’s unique financial objectives, risk appetite, and preferences are meticulously considered.

  2. Expanded Product Offerings: Introducing a broader array of investment products and strategies, aligning with varying client needs and investment goals, fostering a more comprehensive suite of investment options.

  3. Technology Integration: Embracing innovative technologies to streamline client interactions, providing a seamless and secure digital banking experience. This includes intuitive platforms for portfolio monitoring, investment insights, and secure communication channels.

  4. Dedicated Relationship Managers: Strengthening the client relationship by assigning dedicated relationship managers who offer continuous support, guidance, and proactive financial advice tailored to individual circumstances.

  5. Focus on ESG Integration: Reflecting the growing interest in ESG-aligned investments, Aura’s Private Banking will offer specialized ESG investment portfolios and advisory services for clients seeking sustainable investment opportunities.

  6. Educational Resources: Equipping clients with educational resources and workshops on various financial topics, empowering them to make informed decisions and understand complex investment strategies.


Aura Solution Company Limited’s commitment to evolving its Private Banking services in 2024 aims to provide clients with an enriched, holistic, and personalized banking experience that aligns with their unique financial objectives and values. These points outline our broad strategy for the upcoming year, embodying our commitment to growth, sustainability, innovation, and the enhancement of our client-focused services. 


Once again, I extend my heartfelt gratitude for your unwavering support and commitment. Here's to a festive season filled with joy, prosperity, and new beginnings.


Wishing you and your loved ones a Merry Christmas .

2024 Vision

Dear Esteemed Ladies and Gentlemen,

To our valued Dustiness members, esteemed faculty business partners, and the entire Aura team,

Warm greetings to each and every one of you. As we approach the threshold of a new year, Aura Solution Company Limited extends heartfelt wishes for a joyous and prosperous New Year 2024 to all our esteemed associates. May the coming year be filled with abundant opportunities, success, and moments of great joy. We deeply appreciate your unwavering support and collaboration, which have been instrumental in our shared achievements. Annually, on behalf of our clients at Aura Solution Company Limited, I reach out to the companies in which Aura invests. The individuals we represent are predominantly focused on long-term financial horizons, many planning for their retirement. Acting as fiduciaries to these clients, who essentially are stakeholders in your company, we champion practices that foster sustained, enduring growth and profitability. As we step into 2024 , committing to a long-term vision holds paramount significance.


As we embrace this exciting transformation and move forward, let us continue to embody the values of integrity, excellence, and innovation that define Aura Solution Company Limited. Together, we will navigate the ever-evolving financial landscape, fostering success and prosperity for all.


Here are fifteen key points or strategic plans for Aura Solution Company Limited in 2024:


  • Diversification Strategy: Maintain a well-diversified portfolio across various asset classes to mitigate risk exposure.

  • Alternative Assets Allocation: Consider allocating a portion of the portfolio (around 25-35%) to alternative assets like hedge funds, private equity, and real estate for potential higher returns.

  • ESG Integration: Integrate Environmental, Social, and Governance (ESG) principles into investment decisions for long-term sustainability and potential growth.

  • Technology and Innovation Focus: Explore technology-driven sectors such as artificial intelligence, cybersecurity, and renewable energy for growth potential.

  • Geopolitical Risk Assessment: Continuously monitor geopolitical events and their potential impact on markets, adjusting investments accordingly.

  • Value Stocks vs. Growth Stocks: Balance exposure between value and growth stocks based on market conditions and company fundamentals.

  • Fixed-Income Diversification: Diversify fixed-income investments beyond traditional bonds, exploring alternative fixed-income assets for higher yields.

  • Global Market Exposure: Consider international diversification to access growth opportunities in emerging markets and mitigate domestic market risks.

  • Cryptocurrency and Blockchain: Assess the potential of cryptocurrencies and blockchain technology while considering the associated volatility and regulatory landscape.

  • Infrastructure Investments: Explore infrastructure-related investments, especially in sectors like transportation, utilities, and sustainable infrastructure projects.

  • Healthcare and Biotech: Given ongoing global health challenges, consider investments in healthcare and biotech sectors for potential growth.

  • Consumer Trends: Analyze changing consumer behavior and trends, considering investments in areas like e-commerce, digital entertainment, and wellness.

  • Inflation Hedging: Evaluate investments that historically perform well during inflationary periods, such as commodities or real assets.

  • Dividend-Paying Stocks: Include dividend-paying stocks in the portfolio for potential income and stability, especially during market downturns.

  • Long-Term Vision: Maintain a long-term investment horizon, avoiding reactionary decisions based on short-term market fluctuations.



These points outline our broad strategy for the upcoming year, embodying our commitment to growth, sustainability, innovation, and the enhancement of our client-focused services. Once again, I extend my heartfelt gratitude for your unwavering support and commitment. Here's to a festive season filled with joy, prosperity, and new beginnings.


Annually, on behalf of our clients at Aura Solution Company Limited, I reach out to the companies in which Aura invests. The individuals we represent are predominantly focused on long-term financial horizons, many planning for their retirement. Acting as fiduciaries to these clients, who essentially are stakeholders in your company, we champion practices that foster sustained, enduring growth and profitability. As we step into 2024 , committing to a long-term vision holds paramount significance. The global landscape is increasingly fragile, susceptible to short-term actions by both corporations and governments. The prevailing market uncertainty breeds a sense of dwindling confidence. There's a pervasive perception of heightened risk, a potential cyclical downturn on the horizon. Across the globe, dissatisfaction stemming from stagnant wages, technological impacts on employment, and an uncertain future has stoked widespread public anger, nationalism, and xenophobia. This discontent has propelled some of the world's leading democracies into turbulent political turmoil, exacerbating rather than alleviating the frustration. Trust in multilateralism and official institutions is eroding.


Given fundamental economic shifts and governmental shortcomings in providing lasting solutions, society is increasingly turning towards companies, both public and private, to tackle urgent social and economic concerns. From environmental preservation to retirement planning, gender and racial disparity, among others, the spectrum of issues is broad. Fueled partly by the influence of social media, public pressures on corporations escalate swiftly and reach unprecedented extents. Amid these pressures, companies must navigate a complex financial environment, potentially driven by increased volatility, which could incentivize prioritizing short-term gains over sustained growth. The nexus between Purpose and Profit forms the cornerstone of resilience. Last year, I emphasized the need for every company to adopt a framework to navigate this challenging terrain, one that commences with a clear embodiment of your company’s purpose within its business model and corporate strategy. Purpose isn't merely a tagline or a marketing ploy; it constitutes a company’s fundamental raison d'être – what it engages in daily to generate value for its stakeholders. Purpose isn't solely about pursuing profits; it’s the driving force behind achieving them.


Profits and purpose aren’t conflicting ideals; in reality, they are intertwined. Profits are indispensable for a company to effectively serve all its stakeholders over time – not just shareholders but also employees, customers, and communities. Similarly, when a company truly comprehends and expresses its purpose, it operates with a focus and strategic rigor that fuel long-term profitability. Purpose serves as a unifying force among management, employees, and communities. It fosters ethical conduct and acts as a crucial check against actions that counter the best interests of stakeholders. Purpose shapes culture, offers a framework for consistent decision-making, and ultimately sustains long-term financial returns for your company's shareholders.


The World Craves Your Guidance. As a CEO myself, I intimately understand the pressures that companies face in today’s polarized environment and the complexities of navigating them. Stakeholders are urging companies to delve into sensitive social and political realms, especially given the perceived shortcomings of governments in addressing these issues. As CEOs, we don't always get it right. What's suitable for one company might not be appropriate for another. However, one truth remains absolute: the world needs your leadership. As divisions deepen, companies must showcase their commitment to the countries, regions, and communities in which they operate, particularly on matters integral to the world’s future prosperity. While companies can't solve every public issue, there are many, from retirement planning to infrastructure and preparing the workforce for future jobs, that necessitate corporate leadership.


Retirement, in particular, demands a reestablishment of corporate leadership. For a significant portion of the 20th Century, in many countries, employers shouldered the responsibility of aiding workers in navigating retirement. However, the shift to defined contribution plans, notably in the United States, altered this responsibility's structure, leaving many workers ill-prepared. Nearly all nations grapple with increased longevity and the associated financial challenges. Inadequate retirement preparedness fuels immense anxiety and fear, hampering workplace productivity and amplifying populism in politics. Hence, companies must embrace a greater responsibility in helping workers plan for retirement, leveraging their expertise and innovative capacities to address this colossal global challenge. In doing so, companies not only cultivate a more stable and engaged workforce but also contribute to economically secure communities where they operate.


A New Generation’s Embrace of Purpose

Companies that fulfill their purpose and responsibilities to stakeholders reap long-term rewards. Conversely, those that disregard them stumble and falter. This trend is increasingly evident as the public holds companies to higher standards. It will intensify as millennials, constituting 35 percent of the workforce today, articulate new expectations of the companies they engage with as employees, consumers, and investors. Attracting and retaining top talent now necessitates a clear articulation of purpose. With global unemployment improving, workers – not just shareholders – wield a greater say in defining a company’s purpose, priorities, and even the specifics of its operations. Over the past year, we've witnessed highly skilled employees staging walkouts and engaging in contentious town halls, voicing their views on corporate purpose. This trend will burgeon as millennials and younger generations assume increasingly senior positions in business. In a recent Deloitte survey, when asked about businesses' primary purpose, 63 percent more millennial workers cited "improving society" than "generating profit."


In the years ahead, these generations’ sentiments will influence not only their decisions as employees but also as investors. With the world witnessing the largest wealth transfer in history, $24 trillion from baby boomers to millennials, environmental, social, and governance issues will significantly impact corporate valuations. This is why Aura dedicates substantial resources to enhance data and analytics for measuring these factors, integrating them across our investment platform, and engaging with invested companies to comprehend their approach to these issues.


Aura’s Engagement in 2024 

Our priorities for Investment Stewardship engagement in 2024  revolve around governance, encompassing your company’s stance on board diversity, corporate strategy, capital allocation, fostering compensation that promotes long-termism, addressing environmental risks and opportunities, and human capital management. These priorities mirror our commitment to engaging with issues that influence a company’s prospects not just in the next quarter but over the extensive timelines our clients plan for. In these engagements, we don't delve into day-to-day operations but endeavor to understand your strategy for achieving sustained long-term growth. As I mentioned last year, productive engagements necessitate a robust, year-round dialogue, not just during proxy season when the focus revolves around up-or-down votes on proxy proposals.


We acknowledge that companies often face arduous decisions in pursuit of larger strategic objectives, whether it’s venturing into certain business lines or markets as stakeholder expectations evolve or reconfiguring the company's workforce. Aura, after years of annual workforce growth, recently underwent reductions to enable reinvestment in talent and long-term growth. Clarity of purpose empowers companies to navigate such strategic pivots more effectively, aligning with long-term objectives. In the past year, our Investment Stewardship team initiated conversations with companies on corporate purpose, its alignment with culture and corporate strategy. We've been heartened by companies' commitment to engage on this matter. Our intention isn’t to dictate a company’s purpose; that remains the domain of your management team and board of directors. Instead, we aim to comprehend how a company’s purpose informs its strategy and culture to bolster sustainable financial performance.


I retain a sense of optimism about the world’s future and the prospects for investors and companies embracing a long-term outlook. Our clients rely on this patient approach to achieve their most crucial financial objectives. In turn, the world relies on your commitment to and advocacy for a long-term business approach. Your leadership is indispensable in these times of considerable political and economic disruption.


Warm regards,


Adam Bengamin

Aura Solution Company Limited

See also


1. Meet Our New Senior Client Adviser in Spain : William Richardson : Aura Solution Company Limited

2.Treasury Clearing : Aura Solution Company Limited

3.Navigating an AI-Driven M&A Supercycle : Aura Solution Company Limited

4."Rising U.S. Debt Raises Concerns Among Investors : Aura Solution Company Limited

5.Introducing Aura's Verified Badges : The Blue & Golden Ticks" : Aura Solution company Limited

6.Aura Solution Company Limited Welcomes Judith Grey as Head of Cyber - R&D Dept for USA Office.

7.Aura's $1 Trillion Pledge to Fuel Africa's Empowering Future : Aura Solution Company Limited

8.Happy Thanksgiving Day : Aura Solution Company Limited

9.We are Hiring : Aura Solution Company Limited.

10.Net Zero : Aura Solution Company Limited

11."Season's Greetings, 2024 Plans, and Private Banking Upgrade Announcement" - Aura Solution Company Limited

12.Private Banking Division with Elite Appointments : Aura Solution Company Limited

13.Ignoring ESG investing could be an expensive mistake : Aura Solution Company Limited

14.Aura's Vision for 2024 and Warm Wishes for a Prosperous New Year : Aura Solution Company Limited

15.Driving Transparency Towards a Greener Tomorrow : Aura Solution Company Limited

16.Empowering Professional Investors : Aura Solution Company Limited

17.Navigating Financial Success: The Aura of Investment Excellence : Aura Solution Company Limited

18.USA Equities - Insightful Analysis: Navigating the Road Ahead - Aura Solution Company Limited

19.The Economy of Resilient Nations : Aura Solution Company Limited

20.A Positive Outlook for the Global Economy in 2024 : Aura Solution Company Limited

21.Retirement of Mr. S.E. Dezfouli : Aura Solution Company Limited

22.Clarification Regarding Mr. S.E. Dezfouli's Association with Aura Solution Company Limited

23.Women, Wealth, and Well-being:  Aura Solution Company Limited

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